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Tracking Advertising Abandonment Rates

  • US 20100312854A1
  • Filed: 06/07/2010
  • Published: 12/09/2010
  • Est. Priority Date: 06/08/2009
  • Status: Active Grant
First Claim
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1. A method for tracking abandonment rates, comprising:

  • a client computer sending a first message to a server computer, the first message requesting a content unit to be incorporated into a web pagethe client computer receiving, from the server computer, the content unit including deliverable content and a communications element configured to send messages generated by the content unit to the serverthe client computer delivering the deliverable contentafter delivering the deliverable content, the client computer sending a second message to the server via the communications element, the second message indicating that the delivery of the deliverable content has been completed.

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