Tracking Advertising Abandonment Rates
First Claim
Patent Images
1. A method for tracking abandonment rates, comprising:
- a client computer sending a first message to a server computer, the first message requesting a content unit to be incorporated into a web pagethe client computer receiving, from the server computer, the content unit including deliverable content and a communications element configured to send messages generated by the content unit to the serverthe client computer delivering the deliverable contentafter delivering the deliverable content, the client computer sending a second message to the server via the communications element, the second message indicating that the delivery of the deliverable content has been completed.
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Abstract
A method for tracking abandonment rates. A client computer may send a first message to a server requesting a content unit to be incorporated into a web page. The client computer may receive, from the server computer, the content unit including deliverable content and a communications element configured to send messages generated by the content unit to the server. After delivering the deliverable content, the client computer may send a second message to the server via the communications element, the second message indicating that the delivery of the deliverable content has been completed.
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Citations
18 Claims
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1. A method for tracking abandonment rates, comprising:
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a client computer sending a first message to a server computer, the first message requesting a content unit to be incorporated into a web page the client computer receiving, from the server computer, the content unit including deliverable content and a communications element configured to send messages generated by the content unit to the server the client computer delivering the deliverable content after delivering the deliverable content, the client computer sending a second message to the server via the communications element, the second message indicating that the delivery of the deliverable content has been completed. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for delivering online content, comprising:
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a server computer receiving a first message from a client computer, the first message requesting a content unit to be incorporated into a first web page in response to the first message, the server computer downloading to the client computer a shell that, when executed by the client computer, causes the client computer to perform actions including; loading, from the server, deliverable content for the requested content unit and a communications element configured to send messages generated by the shell to the server delivering the deliverable content after delivery of the deliverable content, sending a second message from the shell to the server via the communications element, the second message indicating that the delivery of the deliverable content has been completed. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method for determining advertising abandonment, comprising:
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a server computer receiving a plurality of first messages from respective client computers, each first message requesting a content unit to be incorporated into a web page in response to each first message, the server computer downloading to the respective client computer the content unit including deliverable content and a communications element configured to send messages generated by the content unit to the server the server receiving a plurality of second messages from at least some of the client computers via the respective communications elements, each second message indicating that the delivery of the respective deliverable content has been completed for each of the plurality of first messages, the server computer determining if a corresponding second message was received, wherein the respective content unit is determined to be abandoned if the first message requesting the content unit is received and the second message indicating that the deliverable content has been delivered is not received. - View Dependent Claims (17, 18)
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Specification