ELECTRONIC PAPER DISPLAY DEVICE EVENT TRACKING

• US 20100313161A1
• Filed: 06/09/2009
• Published: 12/09/2010
• Est. Priority Date: 06/09/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Skiff LLC (The Walt Disney Company)
• Inventors: Rojas, Emilio, Duga, Brady, Rivlin, John, Leshner, William, Conboy, Garth, Le Chevalier, Vincent, Richards, Ruze
• Granted Patent: US 8,255,820 B2
• Time in Patent Office: Days
• US Class Current: 715/781
• CPC Class Codes: G06F 11/3476 Data logging G06F11/14, G06F11/2205 take precedence
• CPC Class Codes: G06F 2201/86 Event-based monitoring
• CPC Class Codes: G06F 3/147 using display panels
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09G 2380/14 Electronic books and readers

Abstract

A system for and method for tracking events occurring on an electronic paper display device is presented. The system and method may include detecting an event occurring at the electronic paper display device, identifying the event and a status of the electronic paper display device, wherein the identification of the event comprises using a data structure mapping electronic content structure to one or more identifiers, and transmitting the one or more identifiers associated with the event via a network to a network accessible device.

Claims

1. A hardware implemented method for tracking events occurring on an electronic paper display device, the method comprising:

detecting an event occurring at the electronic paper display device;

identifying the event and a status of the electronic paper display device, wherein the identification of the event comprises using a data structure mapping electronic content structure to one or more identifiers; and

transmitting the one or more identifiers associated with the event via a network to a network accessible device.

2. The method of claim 1, wherein the one or more identifiers provide electronic content usage information for generation of targeted marketing materials associated with the electronic content.

3. The method of claim 1, wherein the one or more identifiers provide diagnostic information for diagnosing technical problems associated with the electronic paper display device.

4. The method of claim 1, wherein the one or more identifiers provide planning information for identifying network resource requirements to address user demand for electronic content.

5. The method of claim 1, wherein the event comprises viewing a page of electronic content on the electronic paper display device.

6. The method of claim 1, wherein the data structure comprises a mapping of XML elements to one or more identifiers.

7. The method of claim 1, wherein the transmission of identifiers further comprises transmitting at least one of:

a user interface display characteristic, a publication identifier, a page identifier, and a combination of the preceding.

8. The method of claim 7, wherein the user interface display characteristic comprises at least one of:

a zoom state, a scroll position, an indicator of highlighted content, a user interface focus, and a combination of the preceding.

9. The method of claim 1, wherein the transmission of identifiers further comprises transmitting at least one of:

an event time, an event action, an event user interface control identifier, user interface display coordinates, an identifier of a resource request associated with an event, one or more portions of a resource response associated with an event, and a combination of the preceding.

10. The method of claim 9, wherein a resource request comprises at least one of:

a click on a Uniform Resource Locator (“

URL”

), a submission via a POST request, an FTP download, and a combination of the preceding.

11. The method of claim 1, wherein the event comprises at least one of:

a resource request, a device power state change, a user interface control change, a resource response, a device status, an error code, and a combination of the preceding.

12. The method of claim 11, wherein the user interface control change comprises at least one of:

a button up, a button down, a touch screen tap, a scroll wheel rotation, a touchpad input, a mouse input, a trackball input, adjustment of a sliding control, a flipping of a toggle switch, and a combination of the preceding.

13. The method of claim 1, wherein the network accessible device comprises a server for logging electronic paper display device events.

14. At least one processor readable storage medium for storing a computer program of instructions configured to be readable by at least one processor for instructing the at least one processor to execute a computer process for performing the method as recited in claim 1.

15. An electronic paper display device comprising:

a persistent display for displaying electronic content;

a communications module for transmitting electronic paper display device event information; and

a processor communicatively coupled to the display and the communications module, wherein the processor is configured to;

detect an event occurring at the electronic paper display device;

identify the event and a status of the electronic paper display device, wherein the identification of the event comprises using a data structure mapping electronic content structure to one or more identifiers; and

transmit the one or more identifiers associated with the event via a network to a network accessible device.

16. The electronic paper display device of claim 15, wherein the event comprises viewing a page of electronic content on the electronic paper display device.

17. The electronic paper display device of claim 15, wherein the data structure comprises a mapping of XML elements to one or more identifiers.

18. The electronic paper display device of claim 15, wherein the transmission of identifiers further comprises transmitting at least one of:

a user interface display characteristic, a publication identifier, a page identifier, and a combination of the preceding.

19. The electronic paper display device of claim 18, wherein the user interface display characteristic comprises at least one of:

a zoom state, a scroll position, an indicator of highlighted content, a user interface focus, and a combination of the preceding.

20. The electronic paper display device of claim 15, wherein the transmission of identifiers further comprises transmitting at least one of:

an event time, an event action, an event user interface control identifier, user interface display coordinates, an identifier of a resource request associated with an event, one or more portions of a resource response associated with an event, and a combination of the preceding.

21. The electronic paper display device of claim 20, wherein a resource request comprises at least one of:

a click on a Uniform Resource Locator (“

URL”

), a submission via a POST request, an FTP download, and a combination of the preceding.

22. The electronic paper display device of claim 15, wherein the event comprises at least one of:

a resource request, a device power state change, a user interface control change, a resource response, a device status, an error code, and a combination of the preceding.

23. The electronic paper display device of claim 22, wherein the user interface control change comprises at least one of:

a button up, a button down, a touch screen tap, a scroll wheel rotation, a touchpad input, a mouse input, a trackball input, adjustment of a sliding control, a flipping of a toggle switch, and a combination of the preceding.

24. The electronic paper display device of claim 15, wherein the network accessible device comprises a server for logging electronic paper display device events.

25. The electronic paper display device of claim 15, wherein the processor is further configured to store data associated with the event in electronic storage associated with the electronic paper display device.

26. The electronic paper display device of claim 15, wherein the one or more identifiers provide electronic content usage information for generation of targeted marketing materials associated with the electronic content.

27. The electronic paper display device of claim 15, wherein the one or more identifiers provide diagnostic information for diagnosing technical problems associated with the electronic paper display device.

28. The electronic paper display device of claim 15, wherein the one or more identifiers provide planning information for identifying network resource requirements to address user demand for electronic content.

29. The electronic paper display device of claim 17, wherein the mapping of XML elements to one or more identifiers identifies one or more XML elements associated with a page of electronic content and a zoom level.

30. A system for tracking events of an electronic paper display device comprising:

one or more processors, wherein the one or more processors are configured to;

generate a data structure mapping electronic content structure to one or more indicators;

provide the data structure to an electronic paper display device;

receive one or more indicators associated with an event from the electronic paper display device; and

record data associated with the event.

31. The system of claim 30, further comprising:

generating of targeted marketing materials based at least in part on the recorded data.

32. The system of claim 30, further comprising:

diagnosing technical problems associated with the electronic paper display device based at least in part on the recorded data.

33. The system of claim 30, further comprising:

identifying network resource requirements to address user demand for electronic content based at least in part on the recorded data.