Method of Website Optimisation
First Claim
1. A method of website optimisation, comprising the step of integrating a website optimisation system with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of:
- the data, functions or content assets of web pages in the website.
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Accused Products
Abstract
A website optimisation system is integrated with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of: the data, functions or content assets of web pages in the website. Integration can be achieved on a one-time basis. The generic code can be placed into a website'"'"'s page template or global page header, or manually to all pages in a website. The generic code can be just a single line of code, such as JavaScript code. The generic code remains the same irrespective of any differences in the data, functions or content assets of the web pages. The generic code includes code for all commands that enable tracking of the actions that relate to the optimisation objectives.
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Citations
34 Claims
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1. A method of website optimisation, comprising the step of integrating a website optimisation system with a website by applying generic code to the website, that being the only code needed to be applied to the native source code of the website to enable the website optimisation system to optimise the website by altering one or more of:
- the data, functions or content assets of web pages in the website.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34)
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33. A computer implemented website optimisation system, in which the website optimisation system is operable to integrate with the website by applying generic code to the website, that generic code including all code needed to enable the website optimisation system to optimise the website by altering one or more of:
- the data, functions or content assets of web pages in the website.
Specification