Integration of television advertising with internet shopping

• US 20100313216A1
• Filed: 06/03/2009
• Published: 12/09/2010
• Est. Priority Date: 06/03/2009
• Status: Abandoned Application

• Current Assignee: Gutman Levitan
• Original Assignee: Gutman Levitan
• Inventors: Levitan, Gutman
• Application Number:
  US12/455,435
• Publication Number:
  US 20100313216A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4184 providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

For integration of televising advertising with Internet shopping, a link to a web page intended for ordering of advertised product is multiplexed with a stream of video data. At the receiving side, a processor embedded in a set-top box with a USB port detects the link and when the commercial is in progress displays a message prompting a user to save the link. If the user responds, the processor saves the link in a flash drive plugged into the USB port. As a result, the user can watch TV without interruption and shop online at a time of his or her choice by simply pulling the flash drive from the set-top, plugging it into a USB port of a computer with Internet connection and using the link to access the web page for additional information and ordering the product. Optionally, the commercial itself could be recorded on the flash drive and replayed in the computer at the time of online shopping.

Claims

1-2. -2. (canceled)

3. A system for integration of conventional television advertising with conventional Internet shopping comprising:

in a television transmitter, means for supplementing a television commercial with a link to a web page designed for ordering a product or service advertised in the commercial, and means for multiplexing the link data with a stream of video data so that the link data could be detected in a television receiver when the commercial is in progress on a television screen; and

in said television receiver, a USB port, a USB flash drive plugged into the USB port and a data processing unit coupled with the USB port, said data processing unit being operative for detecting said link data in the stream of video data when said television commercial is in progress on said television screen, displaying a message prompting a user to save the link and, if the user responds to the message, saving the link in the USB flash drive plugged into the USB port;

thereby enabling the user to watch television without interruption and to shop online in a well-known conventional manner at a time of user'"'"'s choice by pulling said USB flash drive out of said television receiver, plugging it into a USB port of a computer with Internet connection and using said link saved in the USB flash drive for access to said web page designed for ordering the product or service advertised in the commercial.

4. The system of claim 3 wherein the television commercial itself is recorded onto the USB flash drive thereby enabling the user to replay the commercial in the computer at the time of online shopping.