COMPENSATING STORES FOR CONSUMER INFLUENCE WITH AUTOMATED TRACKING

• US 20100318404A1
• Filed: 06/15/2009
• Published: 12/16/2010
• Est. Priority Date: 06/15/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Rangarajan, Nikhil, Jain, Kamal, Peres, Yuval
• Application Number:
  US12/484,279
• Publication Number:
  US 20100318404A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/04 Billing or invoicing

Abstract

Consumer stores typically sell products at a retail profit, which covers the cost of pre-sale, consumer-influencing services regarding the products (e.g., discussions with sales associates, product demonstrations, and consumer inspections of the products.) However, consumers may utilize these services but may purchase selected products from other retailers that do not provide pre-sale services, and that may accordingly offer lower prices. This tactic may cause lost sales for consumer stores, and eventually store failures. Instead, the consumer store may charge the supplier an influence fee for consumer-influencing services based on a per-service price established between the supplier and the consumer store and consumer influence metrics tracked by a computer. The supplier may recoup the influence fee in the wholesale cost of the product, thereby distributing the shared benefit of the influencing services of the consumer store across all retailers and enabling a sustainable business model for providing the consumer-influencing services.

Claims

1. A method, using a computer having a processor, of compensating a consumer store for influencing consumer choices regarding products offered by at least one supplier, the method comprising:

establishing a per-service price for a consumer influencing service to be charged to the supplier, and

executing on the processor instructions configured to;

track at least one consumer influence metric for respective consumer influencing services provided to at least one consumer regarding at least one product offered by the consumer store, and

charge the supplier an influence fee based on the per-service price and the at least one consumer influence metric.

2. The method of claim 1, establishing the per-service price comprising:

offering respective consumer influencing services to a set of suppliers in an auction model, and

upon receiving at least one high bid for a consumer influencing service from at least one supplier, establishing the high bid as the per-service price for the consumer influencing services and for respective suppliers.

3. The method of claim 1:

the consumer influencing service performed by at least one employee of the consumer store, and

tracking the consumer influencing service comprising;

receiving from the at least one employee a report of providing the consumer influencing service to the at least one consumer regarding at least one product offered by the consumer store.

4. The method of claim 3, the consumer influencing service selected from a set of consumer influencing services comprising:

detecting interest by a consumer in a product offered by the consumer store;

recommending a product to a consumer offered by the consumer store;

informing a consumer about at least one feature of a product offered by the consumer store;

demonstrating a product to a consumer offered by the consumer store;

instructing a consumer in using a product offered by the consumer store; and

comparing a product offered by the consumer store in a product category to at least one other product in the product category.

5. The method of claim 1:

the computer comprising at least one interaction capturing device, and

the consumer influence metric comprising a recording captured by the at least one interaction capturing device that illustrates the consumer influencing service provided to the at least one consumer

6. The method of claim 1:

the consumer influencing service comprising;

receiving from a consumer a request for information about a product offered by the consumer store and at least one contact identifier of the consumer, and

providing information about the product to the consumer using the at least one contact identifier; and

the consumer influence metric comprising the at least one contact identifier.

7. The method of claim 1:

the consumer influencing service comprising;

offering to a consumer at least one post-sale service for a product offered by the consumer store before the consumer purchases the product, and

the consumer influence metric comprising;

receiving from the consumer a request for post-sale service after the consumer purchases the product.

8. The method of claim 7, the at least one post-sale service offered specifically for the consumer and specifically for the product offered by the consumer store.

9. The method of claim 1, the consumer influence metric comprising:

detecting a sale of the product to the consumer at the consumer store.

10. The method of claim 9, the instructions configured to associate the sale of the product to the consumer with a pre-sale consumer influencing service provided to the consumer regarding the product.

11. The method of claim 1, tracking the at least one consumer influence metric comprising:

providing a consumer influence survey to at least one consumer regarding at least one product offered by the consumer store within a product category after providing the consumer influence service to the consumer, and

receiving from the consumer a completed consumer influence survey after the consumer has purchased a product within the product category.

12. The method of claim 1:

the instructions configured to track a consumer traffic metric, and

charging the supplier comprising;

charging the supplier an influence fee based on the per-service price, the at least one consumer influence metric, and the consumer traffic metric.

13. The method of claim 1, comprising:

establishing a product category limit that limits the products within a product category that are offered by the consumer store, and

adding a product within the product category offered by the consumer store within the product category limit.

14. The method of claim 13:

adding the product offered within the product category comprising;

adding a distinctive product within the product category that is not available at other consumer stores; and

tracking the consumer influence metric comprising;

tracking sales of the distinctive product.

15. The method of claim 13, adding the product offered within the product category comprising:

adding a product within the product category that is significantly differentiated by at least one product feature from the other products within the product category.

16. The method of claim 13, adding the product offered within the product category comprising:

adding a product within the product category having a favorable consumer response.

17. The method of claim 13, charging the supplier comprising:

charging the supplier an influence fee based on the per-service price, the at least one consumer influence metric, and the products by the supplier added within the product category.

18. The method of claim 1:

the instructions configured to;

detect an expression of a consumer upon interacting with a product, and

identify a consumer reaction of the consumer to the product based on the expression; and

charging the supplier comprising;

charging the supplier an influence fee based on the consumer reaction to the product.

19. A system configured to compensate a consumer store for influencing consumer choices regarding products offered by at least one supplier, the system comprising:

an influence pricing component configured to establish a per-service price for a consumer influencing service to be charged to the supplier;

a consumer influence tracking component configured to track at least one consumer influence metric for respective consumer influencing services provided to at least one consumer regarding at least one product offered by the consumer store; and

a supplier charging component configured to charge the supplier an influence fee based on the per-service price and the at least one consumer influence metric.

20. A computer-readable storage medium, the medium comprising instructions that, when executed on a processor of a computer, cause the processor to compensate a consumer store for influencing consumer choices regarding products offered by at least one supplier by:

establishing a per-service price for a consumer influencing service to be charged to the supplier by;

offering consumer influencing services to a set of suppliers in an auction model, and

upon receiving at least one high bid for a consumer influencing service from at least one supplier, establishing the high bid as the per-service price for respective consumer influencing services and respective suppliers;

tracking a consumer traffic metric;

establishing a product category limit that limits the products within a product category that are offered by the consumer store;

adding a product within the product category offered by the consumer store within the product category limit, the product being significantly differentiated by at least one product feature from the other products within the product category, and the product having a favorable consumer response selected from a set of favorable consumer responses comprising;

a favorable consumer rating;

a favorable consumer recommendation to another consumer; and

a favorable consumer purchase rate;

tracking at least one consumer influence metric for respective consumer influencing services performed by at least one employee of the consumer store for at least one consumer regarding at least one product offered by the consumer store, the consumer influencing service selected from a set of consumer influencing services comprising;

detecting interest by a consumer in a product offered by the consumer store;

recommending a product to a consumer offered by the consumer store;

informing a consumer about at least one feature of a product offered by the consumer store;

demonstrating a product to a consumer offered by the consumer store;

instructing a consumer in using a product offered by the consumer store; and

comparing a product offered by the consumer store in a product category to at least one other product in the product category; and

the tracking comprising;

receiving from the at least one employee a report of providing the consumer influencing service to the at least one consumer regarding at least one product offered by the consumer store; and

charging the supplier an influence fee based on the per-service price, the at least one consumer influence metric, and the consumer traffic metric.