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PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING

  • US 20100318419A1
  • Filed: 06/11/2010
  • Published: 12/16/2010
  • Est. Priority Date: 06/12/2009
  • Status: Abandoned Application
First Claim
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1. ) A method to pay for an advertisement, which advertisement is presented by remotely manageable workstations, according to the number of viewers, comprising:

  • creating, setting, and submitting an advertising campaign;

    defining issue rules and recipient features;

    receiving data of the campaign created by an advertiser at one or more servers;

    applying criteria to present the advertisement within programming to be broadcasted on the remote workstations;

    connecting the server to the remote workstations;

    presenting the advertisement on the remote workstations according to the defined issue rules and recipient features;

    periodically acquiring images of viewers of the advertisement;

    analyzing the images of the viewers and determining a number of effective hits by persons who have visualized the advertisement within a time period through a video camera;

    transmitting acquired data to the server;

    analyzing and processing the transmitted data;

    charging a cost for the advertisement based on the cost per hit and the features of the viewers as established by the advertiser.

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