PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING

• US 20100318419A1
• Filed: 06/11/2010
• Published: 12/16/2010
• Est. Priority Date: 06/12/2009
• Status: Abandoned Application

• Current Assignee: Riccardo Vieri
• Original Assignee: Riccardo Vieri
• Inventors: Vieri, Riccardo
• Application Number:
  US12/814,381
• Publication Number:
  US 20100318419A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

A “pay-per-audience” system allows advertisers to pay for advertising based on a number and a specified target of hits deemed as reliable, the system being manageable remotely.

Claims

1. ) A method to pay for an advertisement, which advertisement is presented by remotely manageable workstations, according to the number of viewers, comprising:

creating, setting, and submitting an advertising campaign;

defining issue rules and recipient features;

receiving data of the campaign created by an advertiser at one or more servers;

applying criteria to present the advertisement within programming to be broadcasted on the remote workstations;

connecting the server to the remote workstations;

presenting the advertisement on the remote workstations according to the defined issue rules and recipient features;

periodically acquiring images of viewers of the advertisement;

analyzing the images of the viewers and determining a number of effective hits by persons who have visualized the advertisement within a time period through a video camera;

transmitting acquired data to the server;

analyzing and processing the transmitted data;

charging a cost for the advertisement based on the cost per hit and the features of the viewers as established by the advertiser.

2. ) The method of claim 1, wherein the advertisement is provided with a sound that is heard preferentially by viewers belonging to a certain age group.

3. ) The method of claim 1, wherein one or more fragrances are generated by the workstation, which fragrances are remotely selected by the advertiser to stimulate the interest towards the workstation broadcasting the advertising.

4. ) The method of claim 1, wherein hits are determined by using the data acquired by analyzing the images of the viewers and by counting Bluetooth®

devices existing within a specific radius.

5. ) The method of claim 1, wherein the advertiser sets a cost per hit and, according to said cost per hit, thereby acquires an issue priority over other advertisers using a lower cost per hit.

6. ) The method of claim 1, wherein a specific advertisement is presented according to the features of the viewers or a hosting environment.

7. ) The method of claim 1, wherein determining the number of effective hits comprises determining an overall number of viewers within a time period and a number of unique viewers during presentation of the advertisement.

8. ) A system to detect the effective hits for advertising campaigns which can be presented by remote workstations connected through a computer network, comprising:

a module to create an advertisement;

a module to select the advertisement, wherein the advertising is selected according to recipient features;

a module to receive the advertisements and determine the recipients thereof;

a module to deliver the advertisement to the remote workstations;

a module to present the message on the remote device;

a module to play sounds that can be heard preferentially by certain age groups;

a module to detect viewers;

an analyzer module to determine the number of effective hits while the advertisement is being presented.

9. ) The system of claim 8, wherein the recipient features of the advertisements are determined based on information received from a video camera.

10. ) The system of claim 8 further comprising an audio player module.

11. ) A remotely manageable apparatus to present advertisements, which apparatus is structured and connected to determine a number of viewers of the advertisements, the apparatus comprising:

a physical memory;

a network card;

at least one processor;

at least one module to connect to the Internet network;

at least one power connection;

at least one operating system;

a video card;

a WI-FI module;

a Bluetooth®

module;

at least one wired or wireless video camera that is remotely manageable;

at least one person-counting computer program to count the viewers and determine the features thereof;

at least one display module to present advertisements;

at least one monitor;

at least one database to save data;

at least one on/off switch with remote programming functionality;

at least one audio card to play sounds that are heard preferentially by certain age groups or to play sounds suitable to mask background noise.

12. ) The apparatus of claim 11 further comprising an air purifier/ionizer structured and connected to deliver fragrances to stimulate the interest of the viewer towards the monitor broadcasting the advertisement for olfactory marketing actions.