PAY PER AUDIENCE FOR DIGITAL SIGNAGE ADVERTISING
First Claim
Patent Images
1. ) A method to pay for an advertisement, which advertisement is presented by remotely manageable workstations, according to the number of viewers, comprising:
- creating, setting, and submitting an advertising campaign;
defining issue rules and recipient features;
receiving data of the campaign created by an advertiser at one or more servers;
applying criteria to present the advertisement within programming to be broadcasted on the remote workstations;
connecting the server to the remote workstations;
presenting the advertisement on the remote workstations according to the defined issue rules and recipient features;
periodically acquiring images of viewers of the advertisement;
analyzing the images of the viewers and determining a number of effective hits by persons who have visualized the advertisement within a time period through a video camera;
transmitting acquired data to the server;
analyzing and processing the transmitted data;
charging a cost for the advertisement based on the cost per hit and the features of the viewers as established by the advertiser.
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Abstract
A “pay-per-audience” system allows advertisers to pay for advertising based on a number and a specified target of hits deemed as reliable, the system being manageable remotely.
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Citations
12 Claims
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1. ) A method to pay for an advertisement, which advertisement is presented by remotely manageable workstations, according to the number of viewers, comprising:
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creating, setting, and submitting an advertising campaign; defining issue rules and recipient features; receiving data of the campaign created by an advertiser at one or more servers; applying criteria to present the advertisement within programming to be broadcasted on the remote workstations; connecting the server to the remote workstations; presenting the advertisement on the remote workstations according to the defined issue rules and recipient features; periodically acquiring images of viewers of the advertisement; analyzing the images of the viewers and determining a number of effective hits by persons who have visualized the advertisement within a time period through a video camera; transmitting acquired data to the server; analyzing and processing the transmitted data; charging a cost for the advertisement based on the cost per hit and the features of the viewers as established by the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. ) A system to detect the effective hits for advertising campaigns which can be presented by remote workstations connected through a computer network, comprising:
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a module to create an advertisement; a module to select the advertisement, wherein the advertising is selected according to recipient features; a module to receive the advertisements and determine the recipients thereof; a module to deliver the advertisement to the remote workstations; a module to present the message on the remote device; a module to play sounds that can be heard preferentially by certain age groups; a module to detect viewers; an analyzer module to determine the number of effective hits while the advertisement is being presented. - View Dependent Claims (9, 10)
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11. ) A remotely manageable apparatus to present advertisements, which apparatus is structured and connected to determine a number of viewers of the advertisements, the apparatus comprising:
- a physical memory;
a network card;
at least one processor;
at least one module to connect to the Internet network;
at least one power connection;
at least one operating system;
a video card;
a WI-FI module;
a Bluetooth®
module;
at least one wired or wireless video camera that is remotely manageable;
at least one person-counting computer program to count the viewers and determine the features thereof;
at least one display module to present advertisements;
at least one monitor;
at least one database to save data;
at least one on/off switch with remote programming functionality;
at least one audio card to play sounds that are heard preferentially by certain age groups or to play sounds suitable to mask background noise. - View Dependent Claims (12)
- a physical memory;
Specification