METHOD AND SYSTEM TO IDENTIFY THE CONTEXTUAL DATA THAT WAS USED TO PERFORM AN ADVERTISEMENT SELECTION

• US 20100318421A1
• Filed: 06/11/2010
• Published: 12/16/2010
• Est. Priority Date: 06/12/2009
• Status: Abandoned Application

• Current Assignee: Blackberry Limited
• Original Assignee: Blackberry Limited
• Inventors: Martin-Cocher, Gaelle Christine, Chitturi, Suresh, Rybak, Michal Andrzej
• Application Number:
  US12/814,261
• Publication Number:
  US 20100318421A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Embodiments of a distributed ad-selection system and method for distributed ad selection are generally described herein.

Claims

1. A method comprising:

receiving, at an advertising server, an ad request including contextual data for at least one context;

selecting an ad by using the contextual data in the ad request; and

providing a response to the ad request, the response including the ad and a parameter identifying contextual data which was used to select the ad.

2. The method of claim 1 wherein the ad is specified by a payload of the response, or a reference in the response, or a combination of the payload and the reference.

3. The method of claim 1 wherein the contextual data corresponds to a plurality of contexts.

4. The method of claim 3 wherein contexts of the plurality are associated with identifiers.

5. The method of claim 4 wherein the parameter in the response is one or more of the identifiers.

6. The method of claim 5 wherein providing comprises:

omitting one identifier for one ad in the response when the one ad in the response was not selected relative to a context of the contextual data.

7. The method of claim 6 wherein providing further comprises:

including, in place of the one omitted identifier, metadata relevant to the one ad.

8. A method comprising:

providing an ad request to an advertising server, the ad request including contextual data; and

receiving a response from the advertising server, the response including an ad and a parameter identifying contextual data which was used to select the ad.

9. The method of claim 8 wherein the ad is specified by a payload of the response, or a reference in the response, or a combination of the payload and the reference.

10. The method of claim 8 wherein the contextual data contains a plurality of contexts.

11. The method of claim 10 wherein contexts of the plurality are associated with identifiers.

12. The method of claim 11 wherein the parameter in the response is one or more of the identifiers.

13. The method of claim 12 wherein one identifier for one ad in the response is omitted when the one ad in the response was not selected relative to a context of the contextual data.

14. The method of claim 13 wherein metadata relevant to the at least one ad is included in the response in place of the omitted one identifier.

15. A method comprising:

providing an ad request to an advertising engine, the ad request including contextual data for at least one context; and

receiving a response from the advertising engine, the response including an ad and a parameter identifying contextual data which was used to select the ad.

16. The method of claim 15 wherein the ad is specified by a payload of the response, or a reference in the response, or a combination of the payload and the reference.

17. The method of claim 15 wherein the contextual data contains a plurality of contexts.

18. The method of claim 17 wherein contexts of the plurality are associated with identifiers.

19. The method of claim 18 wherein the parameter in the response is one or more of the identifiers.

20. The method of claim 19 wherein

one identifier for one ad in the response is omitted when the one ad in the response was not selected relative to a context of the contextual data.

21. The method of claim 20 wherein metadata relevant to the at least one ad is included in the response in place of the omitted one identifier.