METHOD AND SYSTEM FOR CONSTRUCTING A CUSTOMIZED WEB ANALYTICS APPLICATION

• US 20100318976A1
• Filed: 06/11/2009
• Published: 12/16/2010
• Est. Priority Date: 06/11/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: WebTrends Incorporated (WebTrends Holding, Inc.)
• Inventors: Everly, David, Butler, Eric
• Granted Patent: US 8,713,536 B2
• Time in Patent Office: Days
• US Class Current: 717/141
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 41/142 using statistical or mathematical methods
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A method for constructing a customized web analytics application comprises providing a base analytics code, including a base data mining code and a plurality of tokens corresponding to unincorporated code snippets, and incorporating code snippets as selected to create the application where each code snippet is configured to track a different custom web analytic. The system displays a selection of at least one web analytic to track and receives user selection of at least one displayed web analytic to track over a wide area network. Once selected, an unincorporated code snippet corresponding to each selected displayed web analytic is retrieved from a library of such code snippets. The code snippet is then substituted in place of its corresponding token within the base analytics code to create a customized analytics code. The customized code is finalized by removing the remaining tokens and the finalized code transmitted to the user for incorporation into their web pages.

Claims

1. A method for constructing web analytics code for use with a web page on a browser of a visiting computer, comprising:

providing a base analytics code including a base data mining code and a plurality of tokens corresponding to unincorporated code snippets, each configured to track a different custom web analytic;

displaying a selection of at least one web analytic to track;

receiving user selection of at least one displayed web analytic to track over a wide area network;

retrieving the unincorporated code snippet corresponding to each selected displayed web analytic from a library of such code snippets;

substituting each retrieved code snippet in place of its corresponding token within the base analytics code to create a customized analytics code; and

finalizing the customized analytics code by removing the remaining tokens.

2. The method of claim 1, wherein the step of finalizing the customized analytics code includes:

creating a single JavaScript file configured for direct incorporation into a web page to be tracked; and

delivering said single JavaScript file to said user over the wide area network.

3. The method of claim 1, wherein the step of finalizing the customized analytics code includes:

creating a JavaScript file configured with each retrieved code snippet for storage on a JavaScript file server coupled over the wide area network;

creating an external include linked to the JavaScript file and configured for direct incorporation into a web page stored at a first server; and

delivering the JavaScript file and the external include to said user over the wide area network.

4. The method of claim 3, wherein the JavaScript file server and the first server are the same.

5. A method for constructing web analytics code for use with a web page on a browser of a visiting computer, comprising:

storing a plurality of code snippets in a library;

receiving selection of at least one of the code snippets and retrieving the selected code snippet;

integrating the retrieved code snippet into a customized web analytics code, the customized web analytics code comprising (i) a base code configured to track base analytics information, and (ii) a customized component including the selected snippet integrated with the base code into one or more files

6. The method of claim 5, wherein the integrating step includes integrating the retrieved code snippet into a single monolithic tag with the base code, said monolithic file being configured to be attached to html of a web page to be tracked.

7. The method of claim 5, wherein the integrating step includes integrating the retrieved code snippet into a first file and a second file, the first file including a call to the second file, and the second file being configured to retrieve analytics information from a visitor computer to the web site being tracked.

8. A system for configuring a customized analytics tag, comprising:

a display device, for displaying a selection of at least one available analytics tracking option;

an input device, for receiving user selection of at least one available analytics tracking option and for receiving input indicating a desired configuration for the selected at least one analytics tracking option;

a module library for storing a code snippet associated the at least one available analytics tracking option;

an integration module, for incorporating the selected at least one analytics tracking option into a BASE tag in place of a token placeholder to form a customized analytics tag; and

a delivery module, for delivering the customized analytics tag to the user.

9. The system of claim 8, wherein the selection of at least one available analytics tracking option includes event tracking.

10. The system of claim 9, wherein the event tracking option includes at least one selected from the group consisting of off-site links, download links, anchor links, form buttons, mail to:

links, JavaScript links, image maps, transition page tracking, and ad impressions.

11. The system of claim 10, the input device further including means for inputting a parameter for tracking of ad impressions from an inline page ad URL.

12. The system of claim 8, wherein the selection of at least one available analytics tracking option includes visitor tracking.

13. The system of claim 12, wherein the visitor tracking option includes at least one selected from the group consisting of tracking visitors to subdomains separately from the primary domain, designating a cookie name, enabling session-only tracking, and setting a query parameter visitor ID.

14. The system of claim 8, wherein the selection of at least one available analytics tracking option includes data mapping.

15. The system of claim 14, wherein the data mapping option includes designating META tags for capture, assigning custom query parameters, and setting query parameters using a designated cookie.

16. The system of claim 8, wherein the selection of at least one available tracking option includes domain filtering including designating a domain or subdomain for which data is to be diverted.

17. The system of claim 8, wherein the selection of at least one available tracking option includes tag integration, wherein the module library includes a code snippet configured to compile and report visitor data in a form received by a partner server.