Directing Interactive Content

• US 20100319018A1
• Filed: 07/17/2009
• Published: 12/16/2010
• Est. Priority Date: 06/12/2009
• Status: Abandoned Application

• Current Assignee: Ditvads
• Original Assignee: Ditvads
• Inventors: Zazza, Frank
• Application Number:
  US12/504,663
• Publication Number:
  US 20100319018A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An entertainment capsule is described which includes at least one viewer selectable icon and content. The viewer selectable icon may be displayed simultaneously with entertainment segments. Entertainment capsule content may be sequenced to be displayed at a later time in response to viewer selection of the icon.

Claims

1. A method of inserting a viewer selectable icon and associated entertainment capsule content in interactive programming that includes one or more entertainment segments and one or more commercial segments comprising:

associating the viewer selectable icon with content of a first entertainment segment;

delivering the interactive programming from a headend to a viewer display where the headend includes;

a server with memory storing at least the one or more commercial segments and the entertainment capsule content;

a queue for sequencing delivery of at least the one or more commercial segments and the entertainment capsule content; and

a program manager that sequences the order of the queue;

displaying the viewer selectable icon simultaneously with the associated content of the first entertainment segment; and

in response to viewer selection of the viewer selectable icon the program manager sequencing the queue such that;

the balance of the first entertainment segment is delivered from the headend and displayed;

then at least one commercial segment is delivered from the headend and displayed; and

then the entertainment capsule content associated with the viewer selectable icon is delivered from the headend and displayed.

2. The method of inserting a viewer selectable icon and associated entertainment capsule content of claim 1 where associating the viewer selectable icon with the content of one entertainment segment is independent of any profile of the viewer defined at least in part on previous selections by the viewer.

3. The method of inserting a viewer selectable icon and associated entertainment capsule content of claim 1 where the icon is an avatar that moves across the viewer display.