SYSTEMS AND METHODS FOR ADVERTISING TRAFFIC CONTROL AND BILLING
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Abstract
In one embodiment, the present invention is a computer system for managing advertisements for use in an interactive electronic television program guide (EPG) comprising: a memory storing information regarding advertisements to be displayed on the EPG including one or more of the group of: times of day of ad display, duration of ad displays, location of ad displays, days of week of ad displays, television programs broadcast at or about the time of ad display; rotation rate for ads, number of ads being rotated with the ad, memory required for storage of ad at EPG location, payment rates for ads. The invention determines the distribution of advertisements based on the information stored in the memory and distributes advertisements to the EPG based on the determined distribution.
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Citations
44 Claims
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1-22. -22. (canceled)
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23. A method for displaying advertisements in an interactive television program guide (EPG) comprising:
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receiving a first user indication at a first time to access a page of the EPG, wherein the page of the EPG includes an advertisement region; identifying a first rotation queue assigned to the advertisement region based on the first time; accessing the first rotation queue to determine which of a first plurality of advertisements is to be displayed next in the advertisement region, wherein the first rotation queue defines a first sequence in which each of the first plurality of advertisements is to be displayed; receiving a second user indication at a second time to access the page of the EPG; identifying a second rotation queue assigned to the advertisement region based on the second time; and accessing the second rotation queue to determine which of a second plurality of advertisements is to be displayed next in the advertisement region, wherein the second rotation queue defines a second sequence in which each of the second plurality of advertisements is to be displayed. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A system for displaying advertisements in an interactive television program guide (EPG) comprising:
processing circuitry configured to; receive a first user indication at a first time to access a page of the EPG, wherein the page of the EPG includes an advertisement region; identify a first rotation queue assigned to the advertisement region based on the first time; access the first rotation queue to determine which of a first plurality of advertisements is to be displayed next in the advertisement region, wherein the first rotation queue defines a first sequence in which each of the first plurality of advertisements is to be displayed; receive a second user indication at a second time to access the page of the EPG; identify a second rotation queue assigned to the advertisement region based on the second time; and access the second rotation queue to determine which of a second plurality of advertisements is to be displayed next in the advertisement region, wherein the second rotation queue defines a second sequence in which each of the second plurality of advertisements is to be displayed. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
Specification