TRUSTED AGENT FOR ADVERTISEMENT PROTECTION

• US 20100319049A1
• Filed: 06/10/2009
• Published: 12/16/2010
• Est. Priority Date: 06/10/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Prasad, Rajeev, Dubhashi, Kedarnath A.
• Application Number:
  US12/482,278
• Publication Number:
  US 20100319049A1
• Time in Patent Office: Days
• US Class Current: 726/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Embodiments are disclosed for providing trusted local enforcement of advertisement policies that are associated with digital content. One method includes receiving digital content and an associated advertisement policy at a network client. These items are received at the network client via a network from a content provider. A request is received to present the digital content with a media application of the network client. The method includes using a trusted agent of the network client to verify the authenticity of the advertisement policy in response to the request to present the content. The trusted agent operates to enforce the advertisement policy as a condition of presentation of the digital content at the media application.

Claims

1. A method for enforcing advertisement policies, comprising:

receiving, at a network client, digital content and an advertisement policy associated with the digital content, the digital content and advertisement policy being provided via a network from a content provider;

receiving a request to present the digital content via a media application of the network client;

in response to the request, verifying authenticity of the advertisement policy with a trusted agent on the network client; and

enforcing the advertisement policy, via operation of the trusted agent, as a condition presentation of the digital content at the media application.

2. The method of claim 1, where enforcing the advertisement policy includes presenting one or more advertisements specified by the advertisement policy in accordance with presentation parameters specified by the advertisement policy.

3. The method of claim 2, where enforcing the advertisement policy includes verifying digital signatures of the one or more advertisements specified by the advertisement policy.

4. The method of claim 3, where enforcing the advertisement policy includes preventing presentation of the digital content at the media application if the digital signatures of the one or more advertisements specified by the advertisement policy are not verified.

5. The method of claim 2, further comprising:

receiving, from an advertisement management module of the network client, a digitally-signed action logging request indicating one or more actions attributed to presentation of the one or more advertisements specified by the advertisement policy;

verifying the digitally-signed action logging request; and

recording the one or more actions indicated by the digitally-signed action logging request in a data store if the digitally-signed action logging request is verified.

6. The method of claim 5, where the one or more actions indicated by the digitally-signed action logging request include at least one of an advertisement impression, an advertisement click, and an advertisement conversion.

7. The method of claim 5, further comprising:

receiving a reporting request from the advertisement management module;

retrieving aggregated data from the data store in response to the reporting request, the aggregated data including at least the one or more actions recorded in the data store; and

digitally signing and providing the aggregated data retrieved from the data store to the advertisement management module for delivery to an advertisement administrator via the network.

8. The method of claim 5, further comprising disregarding the one or more actions indicated by the digitally-signed action logging request if the digitally-signed action logging request is not verified.

9. The method of claim 1, where verifying authenticity of the advertisement policy includes verifying a digital signature of the advertisement policy.

10. The method of claim 9, where enforcing the advertisement policy includes preventing presentation of the digital content at the media application if the digital signature of the advertisement policy is not verified.

11. A computing device, comprising:

a logic subsystem; and

a data holding subsystem including instructions executable by the logic subsystem to;

receive digital content and an advertisement policy associated with the digital content, the digital content and advertisement policy being provided via a network from a content provider;

receive a request to present the digital content via a media application;

in response to the request, verify authenticity of the advertisement policy; and

enforce the advertisement policy as a condition of presentation of the digital content at the media application.

12. The computing device of claim 11, where the instructions are executable to enforce the advertisement policy by presenting one or more advertisements specified by the advertisement policy in accordance with presentation parameters specified by the advertisement policy.

13. The computing device of claim 12, where the instructions are executable to prevent presentation of the digital content at the media application if digital signatures of the one or more advertisements are not verified.

14. The computing device of claim 11, where the instructions are executable to prevent presentation of the digital content at the media application if a digital signature of the advertisement policy is not verified.

15. The computing device of claim 11, where the instructions are further executable to:

receive a digitally-signed action logging request indicating one or more actions attributed to presentation of one or more advertisements specified by the advertisement policy;

verify the digitally-signed action logging request; and

record the one or more actions indicated by the digitally-signed action logging request in a data store if the digitally-signed action logging request is verified.

16. The computing device of claim 15, where the instructions are further executable to:

receive a reporting request;

retrieve aggregated data from the data store in response to the reporting request, the aggregated data including at least the one or more actions recorded in the data store; and

deliver the aggregated data to an advertisement administrator via the network.

17. The computing device of claim 15, where the one or more actions indicated by the digitally-signed action logging request include at least one of an advertisement impression, an advertisement click, and an advertisement conversion.

18. A method for enforcing advertisement policies, comprising:

receiving, at a network client, digital content and an advertisement policy associated with the digital content, the digital content and advertisement policy being provided via a network from a content provider;

receiving a request to present the digital content via a media application of the network client;

in response to the request, verifying authenticity of the advertisement policy with a trusted agent on the network client;

enforcing the advertisement policy, via operation of the trusted agent, as a condition of presentation of the digital content at the media application, where such enforcing of the advertisement policy includes causing the media application to present an advertisement specified by the advertisement policy;

receiving a digitally-signed action logging request at the network client indicating one or more actions attributed to presentation of the advertisement by the media application;

verifying the digitally-signed action logging request at the network client; and

recording the one or more actions indicated by the digitally-signed action logging request in a data store of the network client if the digitally-signed action logging request is verified.

19. The method of claim 18, further comprising:

receiving a reporting request from an advertisement management module of the network client;

retrieving aggregated data from the data store in response to the reporting request, the aggregated data including at least the one or more actions recorded in the data store; and

digitally signing and providing the aggregated data retrieved from the data store to the advertisement management module for delivery to an advertisement administrator via the network.

20. The method of claim 18, where enforcing the advertisement policy includes preventing presentation of the digital content at the media application if a digital signature of the advertisement specified by the advertisement policy is not verified.