CONTROLLING AD DELIVERY TO MOBILE CLIENTS
First Claim
1. A method for controlling ad delivery from an ad delivery service to a mobile client using a location broker service, the method comprising:
- receiving, at an ad delivery service, a location use token from a mobile client;
sending, from the ad delivery service, the location use token to a location broker service for verification at the location broker service;
receiving, at the ad delivery service, the mobile client location from the location broker service based on the verification of the location use token; and
delivering, from the ad delivery service, a location-targeted ad to the mobile client at the mobile client location.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for controlling ad delivery to mobile clients while maintaining user privacy are herein provided. One exemplary method involves a location broker service. The method includes receiving, at an ad delivery service, a location use token from a mobile client, which may be a single use token. The method includes sending, from the ad delivery service, the location use token to the location broker service for verification at the location broker service. The method includes receiving, at the ad delivery service, the mobile client location from the location broker service based on the verification. The method includes delivering, from the ad delivery service, a location-targeted ad to the mobile client at the mobile client location, where the delivering is further based on a geographic density of a plurality of mobile clients. An advertiser using the ad delivery service may be billed based on location use token history.
84 Citations
20 Claims
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1. A method for controlling ad delivery from an ad delivery service to a mobile client using a location broker service, the method comprising:
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receiving, at an ad delivery service, a location use token from a mobile client; sending, from the ad delivery service, the location use token to a location broker service for verification at the location broker service; receiving, at the ad delivery service, the mobile client location from the location broker service based on the verification of the location use token; and delivering, from the ad delivery service, a location-targeted ad to the mobile client at the mobile client location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An advertising system for controlling ad delivery from an ad delivery service to a mobile client, the advertising system comprising:
an ad delivery service including instructions executable by an ad delivery processor of an ad delivery server for receiving a location use token from the mobile client, sending the location use token to a location broker service for a verification, receiving the mobile client location from the location broker service based on the verification of the location use token, and delivering a location-targeted ad to the mobile client at the mobile client location. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A method for sending a location-targeted ad to a mobile client using a location broker service, the method comprising:
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receiving a mobile client location signal from the mobile client; determining a mobile client location based on the mobile client signal; sending a location use token associated with the mobile client location to the mobile client; receiving the location use token from an ad delivery service; verifying the location use token responsive to receiving the location use token from the ad delivery service; and sending the mobile client location to the ad delivery service responsive to the verifying of the location use token, to thereby enable the ad delivery service to deliver a location-targeted ad to the mobile client at the mobile client location. - View Dependent Claims (20)
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Specification