Multi-Attribute Web Content Auctions
First Claim
1. A computer-implemented method for matching bids to supply content for online composite content with offers for space for one or more online composite content in an auction, the method comprising:
- receiving, by a computing device, one or more bids to supply content for the online composite content and one or more offers for space for one or more online composite content, wherein the one or more bids and one or more offers have respective associated sets of attributes;
generating, by the computing device, respective numerically-valued evaluations of the one or more bids and one or more offers based on the respective sets of attributes;
matching, by the computing device, at least one bid and at least one offer according to the quantified evaluations; and
outputting, by the computing device, the matched offers and bids.
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Accused Products
Abstract
Embodiments include methods, apparatus, and systems which may provide for multi-attribute auctioning. Bids and offers which comprise non-price attributes may be received by an auction service, such as web content bids and offers for space on webpages. The service may evaluate the various attributes of the bids and offers in a quantitative manner, developing a value for the bid and offer that includes both price information and other non-price attributes. This valuation may be performed through the use of one or more willingness-to-pay functions which, based on a knowledge of an agent, determine a numerical value for that agent'"'"'s willingness to pay according to the non-price attributes. The result from evaluating this function may then be used to determine which auction bids and offers may be matched. The auction service may publish statistics about past performance of agents and the bid or offer can include one or more probability distributions for future performance, based on the published statistics. Other embodiments may be described and claimed.
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Citations
23 Claims
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1. A computer-implemented method for matching bids to supply content for online composite content with offers for space for one or more online composite content in an auction, the method comprising:
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receiving, by a computing device, one or more bids to supply content for the online composite content and one or more offers for space for one or more online composite content, wherein the one or more bids and one or more offers have respective associated sets of attributes; generating, by the computing device, respective numerically-valued evaluations of the one or more bids and one or more offers based on the respective sets of attributes; matching, by the computing device, at least one bid and at least one offer according to the quantified evaluations; and outputting, by the computing device, the matched offers and bids. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A system for performing multi-attribute auctions, the system comprising:
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one or more computer processors; a bid acceptor configured to, in response to operation by the one or more computer processors, accept one or more bids respectively associated with one or more pieces of content to place the pieces of content onto one or more webpages, the one or more bids at least in part including non-price attributes; a webpage offer acceptor configured to, in response to operation by the one or more computer processors, accept one or more offers of space on one or more webpages, the one or more offers at least in part including non-price attributes; a willingness-to-pay generator configured to, in response to operation by the one or more computer processors, generate one or more functions which quantify a willingness to pay measure for evaluating the accepted bids and offers; and a web content auction resolver configured to, in response to operation by the one or more computer processors; evaluate the one or more willingness-to-pay functions over the accepted bids and offers; match at least one bid and at least one offer which match at least in part according to the evaluating; and output the matching at least one offer and at least one bid. - View Dependent Claims (18, 19, 20, 21)
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22. An article of manufacture, comprising:
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a tangible computer-readable medium; and a plurality of computer-executable instructions stored on the tangible computer-readable medium, wherein the computer-executable instructions, in response to execution by an apparatus, cause the apparatus to perform operations for facilitating auctions of web content, the operations comprising; receiving, from respective content creators, one or more bids respectively associated with one or more pieces of content to place the pieces of content onto one or more webpages, the one or more bids comprising multiple non-price attributes and a bid price; receiving, from respective webpage providers, one or more offers of space on one or more webpages, the one or more offers comprising multiple non-price attributes and an offer price; generating respective willingness-to-pay and willingness-to-accept functions for the respective webpage providers and content creators; evaluating the willingness-to-pay and willingness-to-accept functions for the received one or more bids and one or more offers to produce one or more willingness-to-pay valuations; matching at least one bid and at least one offer for auction according to the willingness-to-pay valuations; and outputting the matched offers and bids. - View Dependent Claims (23)
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Specification