SYSTEMS, METHODS, AND APPARATUS FOR PROVIDING PROMOTIONAL INFORMATION TO A MOBILE ASSET

• US 20100324977A1
• Filed: 06/18/2009
• Published: 12/23/2010
• Est. Priority Date: 06/18/2009
• Status: Abandoned Application

• Current Assignee: First Data Corporation (Fiserv Incorporated)
• Original Assignee: First Data Corporation (Fiserv Incorporated)
• Inventors: Dragt, Bruce
• Application Number:
  US12/487,208
• Publication Number:
  US 20100324977A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems, methods, and apparatus for providing promotion information to a mobile asset are provided by various embodiments of the invention. At least one triggering event for soliciting promotional information may be detected. Based on the detection, a request for promotional information may be communicated to a promotional information server and promotional information may be received in response to the request. At least a portion of the promotional information may be presented to a user by a designated asset.

Claims

1. A method for soliciting promotional information by a mobile asset, the method comprising:

detecting a triggering event for soliciting promotional information;

communicating, based on the detection, a request for promotional information to a promotional information server;

receiving the promotional information in response to the request; and

presenting at least a portion of the promotional information to a user by a designated asset,

wherein at least one of the prior steps is performed by one or more computers associated with the mobile asset.

2. The method of claim 1, wherein the triggering event comprises at least one of detecting Bluetooth syncing with a predetermined device, detecting an ignition of a motor vehicle, detecting a move from a predetermined location, detecting a payment event, receiving a near field communications message, or detecting a predetermined movement.

3. The method of claim 1, wherein the request for the promotional information comprises location information associated with the mobile asset.

4. The method of claim 1, wherein the request for the promotional information is communicated to the promotional information server by one or more of a wide area network, cellular network, or public switch telephone network.

5. The method of claim 1, wherein the promotional information is received by one or more of a wide area network, cellular network, or public switch telephone network.

6. The method of claim 1, wherein the content of the promotional information is based at least in part on one or more of a user preference, a time of day, a day of week, a location of the mobile asset, or a movement of the mobile asset.

7. The method of claim 1, wherein the promotional information is formatted as one of an e-mail, a text message or a telephony call.

8. The method of claim 1, wherein the promotional information includes one or more of an audio file, an image, a location identifier, or text.

9. The method of claim 8, wherein the promotional information includes an audio file containing an inaudible tone message.

10. The method of claim 8, wherein the promotional information includes an image that is machine readable.

11. The method of claim 7, wherein the promotional information includes a telephony call initiated by an IVR system.

12. The method of claim 1, wherein at least a portion of the received promotional information is presented to a merchant for redemption via a near field communications message.

13. The method of claim 1, wherein the mobile asset and the designated asset are the same.

14. The method of claim 1, further comprising transmitting the at least a portion of the promotional information from the mobile asset to the designated asset for presentation to the user.

15. The method of claim 1, wherein the mobile asset comprises a mobile phone, a personal digital assistant, or a motor vehicle.

16. A system operable to solicit promotional information, the system comprising:

a network interface operable to communicate a request for promotional information to a promotional information server and to receive the promotional information in response to the request; and

at least one processor operable (i) to detect a triggering event for soliciting promotional information, (ii) to direct the network interface to communicate the request based upon the detection, and (iii) to direct the presentation of at least a portion of the received promotional information to a user.

17. The system of claim 16, wherein the triggering event comprises at least one of detecting Bluetooth syncing with a predetermined device, detecting an ignition of a motor vehicle, detecting a move from a predetermined location, detecting a payment event, receiving a near field communications message, or detecting a predetermined movement.

18. The system of claim 16, further comprising:

a global positioning system (GPS) component operable to determine a location associated with the mobile asset,

wherein the request for the promotional information comprises location information associated with the mobile asset.

19. The system of claim 16, wherein the network interface is operable to facilitate communications via one or more of a wide area network, cellular network, or public switch telephone network.

20. The system of claim 16, wherein the content of the promotional information is based at least in part on one or more of a user preference, a time of day, a day of week, a location of the mobile asset, or a movement of the mobile asset.

21. The system of claim 16, wherein the promotional information is formatted as one of an e-mail, a text message or a telephony call.

22. The system of claim 16, wherein the promotional information includes one or more of an audio file, an image, a location identifier, or text.

23. The system of claim 16, wherein the promotional information includes an audio file containing an inaudible tone message.

24. The system of claim 16, wherein the network interface is included in a first device of the system and the at least one processor is included in a second device of the system.

25. A method for presenting promotional information to a mobile asset, the method comprising:

receiving a promotional information request from a mobile asset, wherein the promotional information request is generated by the mobile asset based on the detection of a triggering event;

preparing a promotional information based at least in part on the request received from the mobile asset; and

transmitting the promotional information to a designated asset,

wherein at least one of the prior steps is performed by one or more computers associated with a promotional information server.

26. The method of claim 25, wherein the triggering event comprises at least one of detecting Bluetooth syncing with a predetermined device by the mobile asset, detecting an ignition of a motor vehicle, detecting a move from a predetermined location, detecting a payment event, receiving a near field communications message, or detecting a predetermined movement.

27. The method of claim 25, wherein the mobile asset comprises a mobile phone, a personal digital assistant, or a motor vehicle.

28. The method of claim 25, wherein the promotional information request is received over one or more of a wide area network, cellular network, or public switch telephone network.

29. The method of claim 25, wherein the content of the promotional information is based at least in part on one or more of a user preference, a time of day, a day of week, a location of the mobile asset, or a movement of the mobile asset.

30. The method of claim 25, wherein the promotional information is formatted as one of an e-mail, a text message or a telephony call.

31. The method of claim 25, wherein the promotional information includes one or more of an audio file, an image, a location identifier, or text.

32. The method of claim 30, wherein the promotional information includes an audio file containing an inaudible tone message.

33. The method of claim 30, wherein the promotional information includes an image that is machine readable.

34. The method of claim 25, wherein the mobile asset and the designated asset are the same.