COMPUTER-BASED ANALYSIS OF AFFILIATE SITE PERFORMANCE
First Claim
1. A method of analyzing the performance of affiliate sites that refer users to an electronic commerce site, the method comprising:
- generating, for each of a plurality of categories of affiliate sites, a respective set of item association data that identifies items that are purchased in combination relatively frequently by users referred by affiliate sites falling within the respective category; and
analyzing performance of a particular affiliate site that falls within a first category of said plurality of categories by comparing the set of item association data for said first category to transaction data associated with the particular affiliate site;
said method performed by a computer system that comprises one or more computers.
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Abstract
A performance analysis system analyzes the performance of affiliate sites that provide links to specific items in an electronic catalog, and identifies catalog items that can be listed by such affiliate web sites to improve performance. An association mining component analyzes transaction data attributable to specific categories or types of affiliate web sites to identify items that are frequently purchased in combination by users of such sites. The detected item associations are used to evaluate, for a given affiliate site, whether significant disparities exist between the expected and actual sales quantities of specific items. The results of the analysis are incorporated into affiliate-specific performance reports, which may include specific recommendations for improving performance. The disclosed methods may also be used to analyze the performance of, and provide recommendations to, online sellers within an online mall, online marketplace, or online auction system.
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Citations
19 Claims
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1. A method of analyzing the performance of affiliate sites that refer users to an electronic commerce site, the method comprising:
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generating, for each of a plurality of categories of affiliate sites, a respective set of item association data that identifies items that are purchased in combination relatively frequently by users referred by affiliate sites falling within the respective category; and analyzing performance of a particular affiliate site that falls within a first category of said plurality of categories by comparing the set of item association data for said first category to transaction data associated with the particular affiliate site; said method performed by a computer system that comprises one or more computers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 17)
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12. A computer system for of analyzing the performance of affiliate sites that refer users to an electronic commerce site, said computer system comprising one or more computers, said computer system programmed to implement:
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an association mining engine that generates, for each of a plurality of categories of affiliate sites, a respective set of item association data that identifies items that are purchased in combination relatively frequently by users referred by affiliate sites falling within the respective category; and an analysis system that analyzes performance of a particular affiliate site that falls within a first category of said plurality of categories by comparing the set of item association data for said first category to transaction data associated with the particular affiliate site. - View Dependent Claims (13, 14, 15, 16, 18)
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19. Physical computer storage having stored thereon executable code that directs a computer system to perform a method that comprises:
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generating, for each of a plurality of categories of affiliate sites, a respective set of item association data that identifies items that are purchased in combination relatively frequently by users referred by affiliate sites falling within the respective category; and analyzing performance of a particular affiliate site that falls within a first category of said plurality of categories by comparing the set of item association data for said first category to transaction data associated with the particular affiliate site.
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Specification