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COMPUTER-BASED ANALYSIS OF AFFILIATE SITE PERFORMANCE

  • US 20100324979A1
  • Filed: 08/09/2010
  • Published: 12/23/2010
  • Est. Priority Date: 11/12/2004
  • Status: Active Grant
First Claim
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1. A method of analyzing the performance of affiliate sites that refer users to an electronic commerce site, the method comprising:

  • generating, for each of a plurality of categories of affiliate sites, a respective set of item association data that identifies items that are purchased in combination relatively frequently by users referred by affiliate sites falling within the respective category; and

    analyzing performance of a particular affiliate site that falls within a first category of said plurality of categories by comparing the set of item association data for said first category to transaction data associated with the particular affiliate site;

    said method performed by a computer system that comprises one or more computers.

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