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SYSTEM AND METHOD FOR ASSOCIATING QUERIES AND DOCUMENTS WITH CONTEXTUAL ADVERTISEMENTS

  • US 20100324991A1
  • Filed: 08/09/2010
  • Published: 12/23/2010
  • Est. Priority Date: 08/21/2003
  • Status: Active Grant
First Claim
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1. A computer implemented method of associating advertisements with a displayed web page, said method comprising the steps of:

  • a) (i) obtaining advertisement keyword meanings associated with said advertisements, each of the advertisement keyword meanings comprising a specific intended meaning of a word contained in the respective advertisement;

    (ii) indexing the advertisements according to the associated keyword meanings;

    (iii) storing said indexed advertisements in a database;

    andb) (i) disambiguating content of said displayed page to identify keyword meanings of words contained in said displayed page, each of said page keyword meanings comprising a specific deduced intended meaning of a respective word on the web page, in view of the context of its usage on the web page;

    (ii) expanding said page keyword meanings using their relevant semantic relations to other word meanings to create a list of expanded page keyword meanings; and

    ,(iii) searching said database of indexed advertisements to identify matches between the expanded page keyword meanings and the advertisement keyword meanings;

    (iv) extracting advertisements indexed to the advertisement keyword meanings matched to the page keyword meanings, said extracted advertisements comprising advertisements relevant to said displayed page;

    (v) displaying said relevant advertisements in association with the displayed page.

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