DYNAMICALLY REACTIVE RESPONSE AND SPECIFIC SEQUENCING OF TARGETED ADVERTISING AND CONTENT DELIVERY SYSTEM
First Claim
1. A system for dynamically rendering a reactive response, said system comprising:
- a storage module for storing the reactive response in an electronic storage medium;
an event detection module for monitoring a content stream for an occurrence of a predetermined triggering event;
a rendering module for rendering the content stream and the reactive response; and
a campaign management module for causing said reactive response to be dynamically rendered in response to an occurrence of the predetermined triggering event in the content stream.
0 Assignments
0 Petitions
Accused Products
Abstract
A system for rendering advertisements in accordance with a predetermined sequence. The system may include a centralized management system for disseminating advertisements to a plurality of electronic devices. The advertisements may be rendered on the electronic devices in accordance with the predetermined sequence for the advertisements. The advertisements may be targeted towards specific users of the electronic devices whose profiles match a target profile associated with the advertisements. The system may further provide a means for rendering a reactive response upon the occurrence of a triggering event. In particular, the system may monitor a content stream for an occurrence of the triggering event. Upon the occurrence of the triggering event, the system may begin monitoring a content stream for a placement opportunity for the reactive response. The reactive response may then be rendered in accordance with the placement opportunity.
-
Citations
69 Claims
-
1. A system for dynamically rendering a reactive response, said system comprising:
-
a storage module for storing the reactive response in an electronic storage medium; an event detection module for monitoring a content stream for an occurrence of a predetermined triggering event; a rendering module for rendering the content stream and the reactive response; and a campaign management module for causing said reactive response to be dynamically rendered in response to an occurrence of the predetermined triggering event in the content stream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A method for dynamically rendering a reactive response, comprising:
-
monitoring a content stream for an occurrence of a predetermined triggering event; and causing said reactive response to be dynamically rendered on an output module of an electronic device in response to an occurrence of the predetermined triggering event. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
-
-
24. A centralized management system for rendering a reactive response on a plurality of electronic devices, said system comprising:
-
a storage module for electronically storing the reactive response; a campaign management module for associating a triggering event with the reactive response; a network gateway module for providing a communication path to each of the plurality of electronic devices; and a communications module for causing the reactive response and the triggering event to be transmitted to each of the plurality of electronic devices using the network gateway module such that said reactive response may be rendered on a given electronic device in response to an occurrence of the triggering event. - View Dependent Claims (25, 26, 27, 28, 29)
-
-
30. A method for rendering a reactive response on a plurality of electronic devices, said method comprising:
-
electronically storing the reactive response in an electronic storage medium; associating a triggering event with the reactive response; and causing the reactive response and the triggering event to be disseminated, through a network gateway module, to each of the plurality of electronic devices such that said reactive response is rendered on a given electronic device in response to an occurrence of the triggering event. - View Dependent Claims (31, 32, 33, 34, 35, 36, 37, 38)
-
-
39. A system for rending a plurality of advertisements in a predetermined sequence, said electronic device comprising:
-
a storage module for electronically storing the plurality of advertisements; a rendering module for rendering the plurality of advertisements; and a campaign management module for causing said plurality of advertisement to be rendered by the rendering module in accordance with said predetermined sequence. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48)
-
-
49. A method of rendering a plurality of advertisements, said method comprising:
-
receiving the plurality of advertisements from a centralized management system; storing the plurality of advertisements in an electronic storage medium; receiving a predetermined sequence for said plurality of advertisements; and rendering the plurality of advertisements on an output module in accordance with said predetermined sequence. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56, 57, 58)
-
-
59. A centralized management system for rendering a plurality of advertisements in accordance with a predetermined sequence on a plurality of electronic devices, said system comprising:
-
a storage module for electronically storing the plurality of advertisements; a campaign management module for associating the plurality of advertisements with the predetermined sequence; a network gateway module for providing a communication path to each of the plurality of electronic devices; and a communications module for causing the plurality of advertisements to be transmitted to each of the plurality of electronic devices using the network gateway module such that said plurality of advertisements may be rendered on a given electronic device in accordance with the predetermined sequence. - View Dependent Claims (60, 61, 62, 63, 64)
-
-
65. A method of rendering a plurality of advertisements in accordance with a predetermined sequence on a plurality of electronic devices, said method comprising:
-
associating the plurality of advertisements with the predetermined sequence; disseminating the plurality of advertisements to the plurality of electronic devices over a network; causing said plurality of advertisements to rendered on an output module in accordance with the predetermined sequence on each of the plurality of electronic devices. - View Dependent Claims (66, 67, 68, 69)
-
Specification