SYSTEMS AND METHODS FOR COMPUTER-CREATED ADVERTISEMENTS
First Claim
1. A method of creating at least two advertisements, comprising one or more computers implementing:
- displaying a plurality of advertisement formats on a display device of a computer;
obtaining a choice of a first advertisement format and a second advertisement format;
displaying, on the display device of the computer, at least one advertisement template based on the choice of the first advertisement format;
obtaining a choice of a template;
obtaining instructions for customization of the template;
applying the customized template to the second advertisement format; and
outputting the at least two advertisements.
2 Assignments
0 Petitions
Accused Products
Abstract
The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases. Preferably, the user has a network interface such as Internet access that permits access via a remote location, software to permit a user to specify specifications such as quantity, printing information, ship date, paper type, pricing information, and payment information, and may be configured to receive images and text for new products.
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Citations
45 Claims
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1. A method of creating at least two advertisements, comprising one or more computers implementing:
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displaying a plurality of advertisement formats on a display device of a computer; obtaining a choice of a first advertisement format and a second advertisement format; displaying, on the display device of the computer, at least one advertisement template based on the choice of the first advertisement format; obtaining a choice of a template; obtaining instructions for customization of the template; applying the customized template to the second advertisement format; and outputting the at least two advertisements. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of creating a database of product reference for insertion into an advertisement, comprising one or more computers implementing:
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uploading at least one advertisement element to the database by a user; comparing the uploaded advertisement element to a set of specifications, alerting the user if the uploaded advertisement element does or does not meet the set of specifications; obtaining at least one of a title, description, item number, SKU number, weight, size, packaging information, price, and custom text regarding the uploaded advertisement element; adding the uploaded advertisement element to the database; and providing a user access to the database for insertion of advertisement elements into an advertisement. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method for automatically determining fund levels in a co-operational advertising fund, comprising one or more computers implementing:
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providing for a user to enter total advertising funds available to be utilized by a user; providing for the user to enter, or automatically determining, the advertising space allotted to the product; determining a portion of the advertising expenses to be allotted to the product based upon the advertising space allotted to the product; deducting the portion of the advertising expenses from the total advertising funds available; and reporting the remaining funds to the user. - View Dependent Claims (33, 34, 35)
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36. A method of creating an advertisement, comprising one or more computers implementing:
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displaying to a user a first layer of the advertisement; obtaining instructions from the user regarding customizing the first layer; displaying to the user a second layer of the advertisement; obtaining instructions from the user regarding customizing the second layer; displaying to the user a third layer of the advertisement; obtaining instructions from a user regarding customizing the third layer; and compiling the three layers into a single advertisement. - View Dependent Claims (37, 38)
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39. A method of creating an advertisement where a user uploads data from a spreadsheet, mainframe, point-of-sale system or other data source to one or more computers implementing:
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obtaining a selection by the user of advertisement elements to be advertised from the data uploaded; obtaining a selection by the user of at least two advertisement formats in which the selected advertisement elements are to be included; obtaining additional information for the advertisement elements from the user; automatically, building each advertisement according to user specifications; obtaining additional directions from the user to customize the advertisement; obtaining approval of the customized advertisement; and outputting the approved advertisement for production or display. - View Dependent Claims (40, 41, 42, 43)
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44. A method of creating a new advertisement element, comprising one or more computers implementing:
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selecting a first advertisement element; selecting a second advertisement element to be added to the first advertisement element; combining the first and second advertisement elements to form a grouped image; and saving the grouped image to a database associated with both the first advertisement element and the second advertisement element. - View Dependent Claims (45)
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Specification