MARKETING ASSET EXCHANGE

• US 20100325101A1
• Filed: 12/01/2009
• Published: 12/23/2010
• Est. Priority Date: 06/19/2009
• Status: Abandoned Application

• Current Assignee: Accenture Global Services Limited (Accenture PLC)
• Original Assignee: Accenture Global Services Limited (Accenture PLC)
• Inventors: Beal, Alexander M., Hare, Anita K.
• Application Number:
  US12/628,664
• Publication Number:
  US 20100325101A1
• Time in Patent Office: Days
• US Class Current: 707/707
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for marketing asset searching includes a computer system having a processor and memory, a network configured to interface with external databases accessible through external searching tools, where the external databases contain assets, and a user interface configured to facilitate asset searching among the external databases. The user interface further includes a keyword inquiry module configured to receive a search criteria from a user, a filter module configured to provide a filtering options to the user, a search request module configured to provide a search request constructed from the search criteria to the external searching tools to initiate searching of the external databases, and a display output module configured to receive the results of the search request and present the results on a display.

Claims

1. A system for marketing asset searching, comprising:

a computer system having a processor and memory;

a network operatively coupled to external databases accessible through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets;

a user interface configured to facilitate asset searching among the external databases;

the user interface comprising;

a keyword inquiry module configured to receive a search criteria from a user;

a filter module configured to provide a filtering option selectable by the user;

a search request module configured to provide a search request constructed from the search criteria to the external searching tools, and configured to initiate searching of the external databases, said searching limited according to the filtering option selected; and

a display output module configured to receive results of the search request and present the results on a display.

2. The system of claim 1, wherein the assets are selected from the group consisting of documents, audio files, podcasts, video files, flash files, images, print and electronic documents, Websites, and Web pages.

3. The system of claim 1, wherein the search request module is configured to provide the search criteria to a front-end of the external searching tools, and the external searching tools are operable to return search results based on a search of the external databases.

4. The system of claim 1, wherein the display output module is configured to provide the results of the search request including a link to located assets found among the assets in the external databases.

5. The system of claim 1, wherein the display output module is configured to provide the results of the search request on a first area of the display and to indicate a count of located assets found among the assets in the external databases, including a link to each of the located assets, and to display an indication of whether each located asset is a marketing asset or a market-ready asset.

6. The system of claim 5, wherein the display output module is operable to determine whether to identify each located asset as a market-ready asset based on an identification of a predetermined database from among the external databases in which the market-ready asset was found.

7. The system of claim 1, further including an asset tracking module that operable to track usage, viewing, and access of the assets by users.

8. The system of claim 1, further including a user tracking module that operable to track a predetermined user'"'"'s usage, viewing, and access of the assets.

9. A method for marketing asset searching, comprising:

providing a computer system having a processor and memory;

providing access to external databases accessible through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets;

facilitating an asset search among the external databases;

receiving a search criteria from a user;

providing the user with a user-selectable filtering option;

providing a search request constructed from the search criteria, to the external searching tools to initiate searching of the external databases, said searching of the external databases limited in accordance with the filtering option selected by the user; and

receiving results of the search request and presenting the results on a display.

10. The method of claim 9, wherein the assets are selected from the group consisting of documents, audio files, podcasts, video files, flash files, images, print and electronic documents, Websites, and Web pages.

11. The method of claim 9, wherein the asset search includes a search criteria, and an external searching tools return search results based on a search of the external databases.

12. The method of claim 9, wherein the display output module provides the results of the search including a link to the assets found.

13. The method of claim 9, wherein the presentation of the results on the display includes results of the searching on a first area of the display and indicates a count of located assets found, including a link to each of the located assets, and includes an indication of whether each located asset is a marketing asset or a market-ready asset.

14. The method of claim 9, wherein an asset is identified as a market-ready asset based on an identification of a predetermined database from among the external databases in which the market-ready asset was found.

15. A product comprising:

a computer-readable medium; and

instructions stored on the computer-readable medium for execution by a processor that when executed, cause the processor to;

access external databases through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets;

initiate an asset search among the external databases;

receive a search criteria from a user;

provide the user with a filtering option;

provide a search request constructed from the search criteria to the external searching tools to initiate searching of the external databases, said searching of the external databases limited in accordance with the filtering option selected by the user; and

receive results of the search request and present the results on a display.

16. The product of claim 15 wherein the assets are selected from the group consisting of documents, audio files, podcasts, video files, flash files, images, print and electronic documents, Websites, and Web pages.