MARKETING ASSET EXCHANGE
First Claim
1. A system for marketing asset searching, comprising:
- a computer system having a processor and memory;
a network operatively coupled to external databases accessible through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets;
a user interface configured to facilitate asset searching among the external databases;
the user interface comprising;
a keyword inquiry module configured to receive a search criteria from a user;
a filter module configured to provide a filtering option selectable by the user;
a search request module configured to provide a search request constructed from the search criteria to the external searching tools, and configured to initiate searching of the external databases, said searching limited according to the filtering option selected; and
a display output module configured to receive results of the search request and present the results on a display.
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Accused Products
Abstract
A system for marketing asset searching includes a computer system having a processor and memory, a network configured to interface with external databases accessible through external searching tools, where the external databases contain assets, and a user interface configured to facilitate asset searching among the external databases. The user interface further includes a keyword inquiry module configured to receive a search criteria from a user, a filter module configured to provide a filtering options to the user, a search request module configured to provide a search request constructed from the search criteria to the external searching tools to initiate searching of the external databases, and a display output module configured to receive the results of the search request and present the results on a display.
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Citations
16 Claims
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1. A system for marketing asset searching, comprising:
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a computer system having a processor and memory; a network operatively coupled to external databases accessible through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets; a user interface configured to facilitate asset searching among the external databases; the user interface comprising; a keyword inquiry module configured to receive a search criteria from a user; a filter module configured to provide a filtering option selectable by the user; a search request module configured to provide a search request constructed from the search criteria to the external searching tools, and configured to initiate searching of the external databases, said searching limited according to the filtering option selected; and a display output module configured to receive results of the search request and present the results on a display. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for marketing asset searching, comprising:
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providing a computer system having a processor and memory; providing access to external databases accessible through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets; facilitating an asset search among the external databases; receiving a search criteria from a user; providing the user with a user-selectable filtering option; providing a search request constructed from the search criteria, to the external searching tools to initiate searching of the external databases, said searching of the external databases limited in accordance with the filtering option selected by the user; and receiving results of the search request and presenting the results on a display. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A product comprising:
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a computer-readable medium; and instructions stored on the computer-readable medium for execution by a processor that when executed, cause the processor to; access external databases through external searching tools, the external databases containing assets, wherein the assets are categorized as marketing assets and as market-ready assets, the market-ready assets are qualified for publication outside a business organization that controls or develops the assets, and the marketing assets are not qualified for publication outside a business organization that controls or develops the assets; initiate an asset search among the external databases; receive a search criteria from a user; provide the user with a filtering option; provide a search request constructed from the search criteria to the external searching tools to initiate searching of the external databases, said searching of the external databases limited in accordance with the filtering option selected by the user; and receive results of the search request and present the results on a display. - View Dependent Claims (16)
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Specification