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SYSTEM AND METHOD FOR COLLECTING CONSUMER DATA

  • US 20100325168A1
  • Filed: 06/18/2010
  • Published: 12/23/2010
  • Est. Priority Date: 06/22/2009
  • Status: Abandoned Application
First Claim
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1. A system for collecting consumer browsing on-line behavior and survey data comprising:

  • a) a browser toolbar application located within a consumer'"'"'s computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information;

    b) a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information; and

    c) a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis.

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