SYSTEM AND METHOD FOR COLLECTING CONSUMER DATA
First Claim
1. A system for collecting consumer browsing on-line behavior and survey data comprising:
- a) a browser toolbar application located within a consumer'"'"'s computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information;
b) a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information; and
c) a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis.
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Accused Products
Abstract
A system and method for collecting consumer browsing on-line behavior and survey data comprising a browser toolbar application located within a consumer'"'"'s computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information and a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information and a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis.
30 Citations
24 Claims
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1. A system for collecting consumer browsing on-line behavior and survey data comprising:
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a) a browser toolbar application located within a consumer'"'"'s computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information; b) a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information; and c) a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of collecting consumer browsing on-line behavior and survey data, comprising the steps of:
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a) providing a browser toolbar application installed on a consumer'"'"'s computing device, and interactively graphically displayed on said computing device, for collecting and recording consumer browsing activity information; b) providing a communication service for transmitting said consumer browsing activity information to a server, wherein said server performs aggregation and analysis on said browsing activity information; and c) providing a multi-platform communication application to render browsing activity information relevant content to consumers based on said toolbar application collected and recorded browsing activity and said performed aggregation and analysis. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification