Targeted television advertisements based on online behavior
3 Assignments
0 Petitions
Accused Products
Abstract
In a method for delivering targeted television advertisements based on online behavior, IP addresses indicating online access devices and IP addresses indicating television set-top boxes are electronically associated for a multitude of users. Using user profile information derived from online activity from one of the online access IP addresses, a television advertisement is selected, such as by using behavioral targeting or demographic information, and automatically directed to the set-top box indicated by the set-top IP address associated with that online access IP address. Preferably neither the user profile information nor the electronic association of online access and set-top box IP addresses includes personally identifiable information.
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Citations
150 Claims
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1-51. -51. (canceled)
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52. A method implemented using a programmed hardware computer system, the method comprising:
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(a) receiving at the computer system electronic data including indicia of a specified first television advertisement for presentation via a set-top box of a first user, which advertisement is selected using online profile information derived from online activity by the first user from an online user interface device of the first user, which online user interface device is indicated by an online user interface device identifier of the first user, wherein the received electronic data identify the first user by the online user interface device identifier of the first user and do not include online behavioral profile information; and (b) in response to receipt of the electronic data, with the computer system; (i) automatically electronically determining a set-top box identifier of the first user based on stored information associating a multitude of set-top box identifiers with a multitude of online user interface device identifiers, and (ii) facilitating presentation of the first television advertisement via the set-top box of the first user, which set-top box is indicated by the set-top box identifier associated with the online user interface device identifier of the first user. - View Dependent Claims (53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71)
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72. A method implemented using a programmed hardware computer system, the method comprising:
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(a) receiving from a profile provider at the computer system electronic data including a first online user interface device identifier of a first user of a multitude of users, which received data lack connection to online behavioral profile information derived from online activity of the first user from a first online user interface device indicated by the first online user interface device identifier; and (b) in response, with the computer system automatically transmitting to the profile provider electronic data including a first set-top box identifier electronically associated with the first online user interface device identifier, which transmitted data do not include personally identifiable information pertaining to the first user. - View Dependent Claims (73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86)
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87. A method implemented using a programmed hardware computer system, the method comprising:
- using online profile information derived automatically from online activity of a first user via a first online user interface device indicated by a first online user interface device identifier, with the computer system automatically electronically transmitting data to a third party, which data is used to facilitate direction of a first television advertisement, for presentation, selectively, via a first set-top box indicated by a first set-top box identifier, which first set-top box identifier is electronically associated with the first online user interface device identifier by a third-party provider of television service to the first user, without causing online behavioral profile information pertaining to the first user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the first user.
- View Dependent Claims (88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121)
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122. A method implemented using a programmed hardware computer system, the method comprising:
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(a) receiving at the computer system electronic indicia of a first online user interface device identifier; (b) receiving at the computer system electronic indicia derived automatically from online activity of a first user via a first online user interface device indicated by the first online user interface device identifier; and (c) using information sent to or received from a third party provider of television service to the first user, with the computer system automatically facilitating direction of a first television advertisement, for presentation, selectively, via a first set-top box indicated by a first set-top box identifier, which first set-top box identifier is electronically associated with the first online user interface device identifier by the television service provider, without causing online behavioral profile information pertaining to the first user to be transmitted to the television service provider, and without receiving from the television service provider personally identifiable information pertaining to the first user. - View Dependent Claims (123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150)
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Specification