ADVERTISING THROUGH RECYCLABLE DIGITAL CAMERAS

• US 20100328496A1
• Filed: 09/10/2010
• Published: 12/30/2010
• Est. Priority Date: 12/27/2004
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Zoran Corporation (Qualcomm, Inc.)
• Inventors: Pertsel, Shimon, Meitav, Ohad, Pozniansky, Eli
• Application Number:
  US12/879,389
• Publication Number:
  US 20100328496A1
• Time in Patent Office: Days
• US Class Current: 348/231.99
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Data of updated or new advertising messages are loaded into a non-volatile memory of a digital camera in the course of it being recycled. The user of the camera therefore receives the updated or new advertising messages as a part of recycling the camera. There are a number of ways the advertising message can be displayed on a picture preview screen of the camera and/or reproduced by a loudspeaker on the camera. The advertising message can either be displayed along with a picture acquired by the camera or at separate times.

Claims

1. A method of communicating an advertising message by a recyclable digital camera, the method comprising the acts of:

receiving at least one advertising message, by a digital camera, during recycling of the digital camera;

playing an advertising message, by the digital camera, during initialization of the digital camera based on the at least one advertising message received during recycling;

detecting user activation of the digital camera to capture image data once the initialization is completed;

storing image data captured by the digital camera;

displaying, by the digital camera, the captured image data; and

playing a selected advertising message by the digital camera, wherein the selected advertising message is selected based on user operation of the camera during display of captured image data.

2. The method of claim 1, wherein receiving at least one advertising message, by the digital camera, relates to exchanging a removable non-volatile memory from within the digital camera.

3. The method of claim 1, wherein recycling relates to processing image data stored by the digital camera prior to redistribution of the digital camera.

4. The method of claim 1, wherein an advertising message relates to one or more of advertising messages for one or more of goods, services, coupons, and directories of restaurants or movie theatres.

5. The method of claim 1, wherein the selected advertising message is played as a visual advertising display on a screen during display of image data stored in the digital camera.

6. The method of claim 1, wherein the selected advertising message is randomly selected based on the user operation.

7. The method of claim 1, wherein only a portion of the selected advertising message is played based on the user operation of the digital camera.

8. The method of claim 1, wherein the selected advertising message is selected based on content of the advertising message data relating to one or more of audio and video data.

9. The method of claim 1, further comprising playing the at least one advertising message by the digital camera immediately prior to, during, or immediately following capture of image data by the digital camera.

10. The method of claim 1, further comprising monitoring a number of times that an advertising message is played by the digital camera, wherein payment to a first entity from a second entity is based on the number of times an advertising message is played.

11. The method of claim 1, further comprising receiving at least one new advertising message, by the digital camera, during the recycling, wherein the new advertising message is associated with a first entity receiving payment from a second entity for the at least one new advertising message.

12. A recyclable digital camera comprising:

an image sensor for detecting image data;

a memory; and

a processor coupled to the memory and image sensor, the processor configured to;

receive at least one advertising message during recycling of the digital camera;

play an advertising message during initialization of the digital camera based on the at least one advertising message received during recycling;

detect user activation of the digital camera to capture image data once the initialization is completed;

store image data captured by the digital camera;

display the captured image data; and

play a selected advertising message by the digital camera, wherein the selected advertising message is selected based on user operation of the camera during display of captured image data.

13. The recyclable digital camera of claim 12,, wherein receiving at least one advertising message relates to exchanging a removable non-volatile memory from within the digital camera.

14. The recyclable digital camera of claim 12, wherein recycling relates to processing image data stored by the digital camera prior to redistribution of the digital camera.

15. The recyclable digital camera of claim 12, wherein an advertising message relates to one or more of advertising messages for one or more of goods, services, coupons, and directories of restaurants or movie theatres.

16. The recyclable digital camera of claim 12, wherein the selected advertising message is played as a visual advertising display on a screen during display of image data stored in the digital camera.

17. The recyclable digital camera of claim 12, wherein the selected advertising message is randomly selected based on the user operation.

18. The recyclable digital camera of claim 12, wherein only a portion of the selected advertising message is played based on the user operation of the digital camera.

19. The recyclable digital camera of claim 12, wherein the selected advertising message is selected based on content of the advertising message data relating to one or more of audio and video data.

20. The recyclable digital camera of claim 12, wherein the processor is further configured to play the at least one advertising message immediately prior to, during, or immediately following capture of image data by the digital camera.

21. The recyclable digital camera of claim 12, wherein the processor is further configured to monitor a number of times that an advertising message is played by the digital camera, wherein payment to a first entity from a second entity is based on the number of times an advertising message is played.

22. The recyclable digital camera of claim 12, wherein the processor is further configured to receive at least one new advertising message, by the digital camera, during the recycling, wherein the new advertising message is associated with a first entity receiving payment from a second entity for the at least one new advertising message.