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SYSTEM, PROCESS, AND COMPUTER PROGRAM PRODUCT FOR EVALUATING LEADS

  • US 20100332291A1
  • Filed: 06/30/2009
  • Published: 12/30/2010
  • Est. Priority Date: 06/30/2009
  • Status: Active Grant
First Claim
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1. A process for evaluating motor vehicle leads for a motor vehicle dealer, the process comprising:

  • determining a score for each lead;

    valuing each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises historical information on lead closings;

    determining at least sales capacity and lead need data of a motor vehicle dealer;

    using a processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and

    routing each lead based upon the satisfaction of the business rules.

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