SYSTEM, PROCESS, AND COMPUTER PROGRAM PRODUCT FOR EVALUATING LEADS

• US 20100332291A1
• Filed: 06/30/2009
• Published: 12/30/2010
• Est. Priority Date: 06/30/2009
• Status: Active Grant

• Current Assignee: ADP, Inc.
• Original Assignee: ADP, Inc.
• Inventors: Smith, Iain
• Granted Patent: US 8,484,067 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

System, process, and computer program product for evaluating a lead are provided. A process for evaluating a lead may include determining whether each incoming lead is duplicative, determining a score for each lead, valuing each lead based on the lead score and outcome data, and determining sales capacity and the motor vehicle dealer'"'"'s existing need for leads. The process may also include applying business rules to each lead using a processor, where the business rules may include the real-time optimization of sales capacity and lead need of a motor vehicle dealer. The process may further include routing each lead based upon the satisfaction of the business rules.

Claims

1. A process for evaluating motor vehicle leads for a motor vehicle dealer, the process comprising:

determining a score for each lead;

valuing each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises historical information on lead closings;

determining at least sales capacity and lead need data of a motor vehicle dealer;

using a processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and

routing each lead based upon the satisfaction of the business rules.

2. The process of claim 1, further comprising purchasing one or more leads.

3. The process of claim 1, wherein determining at least sales capacity and lead need data of a motor vehicle dealer comprises determining the number and type of leads needed by the motor vehicle dealer.

4. The process of claim 1, wherein determining a score for each lead comprises supplementing each lead that lacks at least a portion of contact and qualifying information.

5. The process of claim 1, wherein determining at least sales capacity and lead need data comprises at least determining the number of sales people that work for the motor vehicle dealer, work hours per sales person, and number of deals in process at the motor vehicle dealer.

6. The process of claim 1, wherein determining at least sales capacity and lead need data of a motor vehicle dealer comprises at least determining vehicle inventory data of the motor vehicle dealer.

7. The process of claim 1, further comprising instructing lead providers to exclude sending leads on a disfavored vehicle.

8. The process of claim 1, further comprising determining whether each received lead is duplicative.

9. The process of claim 1, wherein determining at least sales capacity and lead need data of a motor vehicle dealer comprises downloading the instantaneous status data for the motor vehicle dealer.

10. A system for performing a process for evaluating motor vehicle leads for a motor vehicle dealer, the system comprises a processing element capable of at least one of performing and facilitating performance of the process, the process comprising:

determining a score for each lead;

valuing each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises historical information on lead closings;

determining at least sales capacity and lead need data of a motor vehicle dealer;

using a processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and

routing each lead based upon the satisfaction of the business rules.

11. The system of claim 10, wherein the process further comprises purchasing one or more leads

12. The system of claim 10, wherein determining a score for each lead comprises supplementing each lead that lacks at least a portion of contact and qualifying information.

13. The system of claim 10, wherein the type of lead comprises the make and model of a corresponding motor vehicle.

14. The system of claim 10, wherein determining at least sales capacity and lead need data of a motor vehicle dealer comprises determining vehicle inventory data of the motor vehicle dealer.

15. The system of claim 10, wherein the process further comprises instructing lead providers to exclude sending leads on a disfavored vehicle.

16. The system of claim 10, wherein the process further comprises determining whether each received motor vehicle lead is duplicative.

17. The system of claim 10, wherein determining at least sales capacity and lead need data of a motor vehicle dealer comprises determining the number and type of leads needed by the motor vehicle dealer.

18. A computer program product for performing a process of evaluating motor vehicle leads for a motor vehicle dealer, the computer program product comprises at least one computer-readable storage medium having computer-readable program code portions stored therein for at least one of performing and facilitating performance of the process, the process comprising:

determining a score for each lead;

valuing each lead at least based on the score of the lead and outcome data stored in an outcome database, the outcome data comprises historical information on lead closings;

determining at least sales capacity and lead need data of a motor vehicle dealer;

using a processor to apply business rules to at least the score and value of each lead, the business rules comprise at least the real-time optimization of sales for the motor vehicle dealer based at least partially upon the at least sales capacity and lead need data of the motor vehicle dealer; and

routing each lead based upon the satisfaction of the business rules.

19. The computer program product of claim 18, wherein determining at least sales capacity and lead need data of a motor vehicle dealer comprises determining the number and type of leads needed by the motor vehicle dealer.

20. The computer program product of claim 18, wherein the process further comprises determining whether each received lead is duplicative.