SYSTEMS AND METHODS FOR INTERACTIVE ON-LINE ADVERTISING USING AUCTION PRIZES AWARDED BASED ON USER ENGAGEMENT AS DETERMINED BY AD-SURVEY SUBMISSION
First Claim
1. A method for interactive on-line advertising using auction prizes awarded based on user engagement as determined by ad-survey submission, the method comprising the steps of:
- (a) providing an ad survey having an advertisement and a survey for viewing and submission;
(b) upon a user submitting a completed ad survey, presenting said user with an incentive to be pledged, by said user, to an ad-survey auction; and
(c) awarding an auction prize to a winning user based on a maximum amount of pledged incentive in said ad-survey auction by said winning user.
1 Assignment
0 Petitions
Accused Products
Abstract
The present invention discloses systems and methods for interactive on-line advertising using auction prizes awarded based on user engagement as determined by ad-survey submission, methods including the steps of: providing an ad survey having an advertisement and a survey for viewing and submission; upon a user submitting a completed ad survey, presenting the user with an incentive to be pledged, by the user, to an ad-survey auction; and awarding an auction prize to a wining user based on a maximum amount of pledged incentive in the ad-survey auction by the winning user. Preferably, the method further includes the step of: constructing a user profile having at least one user characteristic for users of the ad survey. Most preferably, at least one user characteristic is selected from the group consisting of: a user surfing pattern, publicly-available user data, private user data, a user interest, and an ad-survey interest.
6 Citations
25 Claims
-
1. A method for interactive on-line advertising using auction prizes awarded based on user engagement as determined by ad-survey submission, the method comprising the steps of:
-
(a) providing an ad survey having an advertisement and a survey for viewing and submission; (b) upon a user submitting a completed ad survey, presenting said user with an incentive to be pledged, by said user, to an ad-survey auction; and (c) awarding an auction prize to a winning user based on a maximum amount of pledged incentive in said ad-survey auction by said winning user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A system for interactive on-line advertising using auction prizes awarded based on user engagement as determined by ad-survey submission, the system comprising:
-
(a) an ad-survey module for providing at least one ad survey having a respective advertisement and a respective survey for viewing and submission; (b) a user-incentive module for, upon a user submitting a completed ad survey, presenting said user with an incentive to be pledged, by said user, to an ad-survey auction; and (c) an auction module for awarding an auction prize to a winning user based on a maximum amount of pledged incentive in said ad-survey auction by said winning user. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
-
-
25. A method of doing business, the method comprising the steps of:
-
(a) providing an ad-survey auction environment for; (i) providing at least one ad survey having an advertisement and a survey for viewing and submission; (ii) upon a user submitting a completed ad survey, presenting said user with an incentive to be pledged, by said user, to an ad-survey auction; and (iii) awarding an auction prize to a winning user based on a maximum amount of pledged incentive in said ad-survey auction by said winning user; and (b) offering said at least one ad survey for sale.
-
Specification