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SYSTEMS AND METHODS FOR INTERACTIVE ON-LINE ADVERTISING USING AUCTION PRIZES AWARDED BASED ON USER ENGAGEMENT AS DETERMINED BY AD-SURVEY SUBMISSION

  • US 20100332302A1
  • Filed: 06/24/2009
  • Published: 12/30/2010
  • Est. Priority Date: 06/24/2009
  • Status: Abandoned Application
First Claim
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1. A method for interactive on-line advertising using auction prizes awarded based on user engagement as determined by ad-survey submission, the method comprising the steps of:

  • (a) providing an ad survey having an advertisement and a survey for viewing and submission;

    (b) upon a user submitting a completed ad survey, presenting said user with an incentive to be pledged, by said user, to an ad-survey auction; and

    (c) awarding an auction prize to a winning user based on a maximum amount of pledged incentive in said ad-survey auction by said winning user.

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