ADVERTISING ENGINE AND NETWORK USING MOBILE DEVICES

• US 20100332305A1
• Filed: 06/29/2009
• Published: 12/30/2010
• Est. Priority Date: 06/29/2009
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Athsani, Athellina, Davis, Marc, Higgins, Chris W.
• Application Number:
  US12/494,134
• Publication Number:
  US 20100332305A1
• Time in Patent Office: Days
• US Class Current: 705/14.16
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

The embodiments described show that wireless devices can be used to distribute and/or to endorse (or promote) advertisements (ads) by individuals and by ad distributors. In one embodiment, a computer implemented method of forwarding an advertisement received on a first mobile device to a second mobile device is provided. The method includes sending the advertisement to the first mobile device, and detecting forwarding of the advertisement from the first mobile device to the second mobile device. The method also includes determining if the advertisement that was forwarded to the second mobile device includes an endorsement for the advertisement. The endorsement was generated at the first mobile device. The method further includes monitoring activity on the second mobile device regarding the advertisement when the advertisement includes the endorsement and when the advertisement does not include the endorsement.

Claims

1. A computer implemented method of forwarding an advertisement received on a first mobile device to a second mobile device, comprising:

sending the advertisement to the first mobile device;

detecting forwarding of the advertisement from the first mobile device to the second mobile device;

determining if the advertisement that was forwarded to the second mobile device includes an endorsement for the advertisement, wherein the endorsement was generated at the first mobile device; and

monitoring activity on the second mobile device regarding the advertisement when the advertisement includes the endorsement and when the advertisement does not include the endorsement.

2. The computer implemented method of claim 1, further comprising:

receiving registration of a plurality of mobile devices to enable tracking of forwarding and endorsing of advertisements.

3. The computer implemented method of claim 2, further comprising:

receiving a plurality of advertisements and their corresponding advertising targets; and

retrieving user profiles of the plurality of mobile devices being registered; and

matching the plurality of advertisements received with the plurality of registered mobile devices by relating the advertising targets with the user profiles.

4. The computer implemented method of claim 3, wherein the advertisement sent to the first mobile device is one of the plurality of advertisements, and wherein the first mobile device is one of the plurality of mobile devices that have registered.

5. The computer implemented method of claim 1, wherein the advertisement was forwarded to the second mobile device with the endorsement, or the advertisement was forwarded to the second mobile device without the endorsement.

6. The computer implemented method of claim 1, further comprising:

recording activities of forwarding the advertisement, the endorsement, and the advertisement, wherein recorded activities of forwarding the advertisement and the endorsement are used to calculate a reward for the first mobile device.

7. The computer implemented method of claim 6, wherein the recorded activities are used to determine the effectiveness of advertisement campaign of the advertisement.

8. The computer implemented method of claim 2, wherein the registration of the plurality of mobile devices includes checking serving devices.

9. The computer implemented method of claim 1, further comprising:

displaying the advertisement on respective screens of the first and the second mobile devices.

10. The computer implemented method of claim 6, wherein the reward encourages active promotion of the advertisement.

11. A computer implemented method of receiving and forwarding advertisements using wireless devices, comprising:

receiving and storing a plurality of advertisements and their corresponding advertising targets;

receiving and storing registration of a plurality of mobile advertisement serving devices;

retrieving user profiles of the plurality of mobile advertisements serving devices being registered;

matching the plurality of advertisements received with the plurality of registered mobile advertisement serving devices by matching the advertising targets with the user profiles, wherein personalized advertisement inventories for the plurality of the registered mobile advertisement serving devices are generated based on matching results;

downloading the personalized advertisement inventories to the plurality of registered mobile advertisement serving devices;

sensing an environment for advertisement serving by a registered mobile advertisement-serving device;

serving at least one advertisement to at least one advertising target of the at least one advertisement from the registered mobile advertisement serving devices, the serving including an endorsement generated at the serving mobile advertisement serving device; and

displaying the at least one advertisement on the at least one advertising target.

12. The computer-implemented method of claim 11, wherein the at least one advertising target is a mobile communication device or a display system in a public place.

13. The computer implemented method of claim 11, wherein the personalized advertisement inventories are downloaded with corresponding serving models for advertisement in the personalized advertisement inventories.

14. The computer implemented method of claim 13, wherein the environment for advertisement serving sensed fits one of the corresponding serving models of the personalized advertisement inventories of the registered mobile advertisement serving device.

15. The computer implemented method of claim 13, further comprising:

receiving a request to forward the advertisement to another registered advertisement serving device.

16. A system of receiving and distributing advertisements using wireless devices, comprising:

an account management system for managing account information of users of wireless devices, wherein the account management system has a user profile module that stores user profiles of the users of wireless devices;

an advertisement management system for managing advertisements, wherein the advertisement management system has an advertisement targeting module that stores profiles of wireless device users targeted by the advertisements stored in the advertisement management system; and

an advertisement serving module for delivering advertisements to the wireless devices, wherein the advertisement serving module accesses the account management system and the advertisement management system to match the advertisements in the advertisement management with the wireless devices by matching the user profiles of the wireless devices with the profiles of wireless devices users targeted by the advertisements stored in the advertisement system, and wherein the advertisement serving module assists users of the wireless devices in forwarding and endorsing advertisements received by the wireless devices, and wherein the advertisement serving module has a reward module that records advertisement forwarding and endorsing activities of the users of wireless devices.

17. The system of claim 16, wherein account management system, the advertisement management system, and the advertisement-serving module are part of an advertisement engine.

18. The system of claim 17, wherein the advertisement engine further includes a sensor and transaction manager to sense and assist the interaction between the wireless devices and the advertisement engine.

19. The system of claim 16, wherein the account management system has a storage for the users'"'"' personal profiles, a storage for the users'"'"' acquaintance profiles, a storage for places and time the users visit, and a storage for topics and activities of interests to the users.

20. The system of claim 16, wherein the advertisement management system has a storage for target geographical locations of the advertisements stored, a storage of target user profiles of the advertisements stored, and a storage of advertisement campaign periods of the advertisements stored.

21. Computer readable media including program instruction for forwarding an advertisement received on a first mobile device to a second mobile device, the computer readable media comprising:

program instruction sending the advertisement to the first mobile device;

program instruction detecting forwarding of the advertisement from the first mobile device to the second mobile device;

program instruction determining if the advertisement that was forwarded to the second mobile device includes an endorsement for the advertisement, wherein the endorsement was generated at the first mobile device; and

program instruction monitoring activity on the second mobile device regarding the advertisement when the advertisement includes the endorsement and when the advertisement does not include the endorsement.