USER SELECTABLE ADVERTISING NETWORKS

• US 20100332313A1
• Filed: 06/25/2009
• Published: 12/30/2010
• Est. Priority Date: 06/25/2009
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Miller, John M., Nanduri, Jayaram N.M., Murillo, Oscar, Brewer, Brett, Farouki, Karim, Horvitz, Eric, Gounares, Alexander, Galore, Janet, Nguyen, Patrick, Mahajan, Milind
• Application Number:
  US12/491,599
• Publication Number:
  US 20100332313A1
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

The claimed subject matter provides a system and/or a method that facilitates user selectable advertising networks. Advertising content can be formed into cohesive subsets of advertising. These subsets can be related to criteria to facilitate selection between available subsets of advertising content. A selection component can facilitate selection of the available subsets of advertising content based on these criteria. The criteria can be related to user preferences. Further the criteria can relate to explicit user preferences such as opt-in or opt-out indicia. The user can be presented with more relevant advertising content where user selection of advertising networks occurs.

Claims

1. A computer-implemented content generating system having a user interface that facilitates access to and dynamic customization of a selection of advertising networks, comprising:

a processor communicatively coupled to a memory having stored thereon computer-executable instructions configured to implement the content generating system including;

at least one advertising content component facilitating access to advertising content;

a subset component that facilitates forming subsets of advertising content such that the advertising content comprising the subsets are cohesively related;

a selection component that facilitates selection of relevant subsets of advertising content;

a dynamic modification component that modifies at least an aspect of the selected advertising content subset to a target end-user; and

at least one interface component to facilitate access to the dynamically modified selected subsets of advertising content.

2. The system of claim 1, wherein the selection of the dynamic modification, the selection of relevant subsets of advertising content, or combinations thereof, is based at least in part on user preferences.

3. The system of claim 2, wherein the user preferences include an opt-in, an opt-out, an explicit or implicit preference, selecting an item including a subset of advertising content element, a user behavior, a user action, an implicit preference, a user schema, a user history, a user preference, a buying pattern, a brand preference, a demographic datum, or combinations thereof.

4. The system of claim 1, wherein the at least an advertising component further comprises at least one memory store wherein at least some advertising content is stored.

5. The system of claim 1, further comprising at least one privacy component.

6. The system of claim 5, wherein the selection component is communicatively coupled to the subset component by way of a communications framework such that data is subject to privacy constraints related to the privacy component.

7. The system of claim 6, wherein the privacy constraints restrict information exchange by defining a permission level allowing personal information to be employed at least one of when it is stored on a host device for selection of relevant subsets of advertising, when it is shared with entities so authorized for said sharing in relation to selection of relevant subsets of advertising, or when the personal information is first transformed to make it anonymous before employing the personal information in a manner related to selection of relevant subsets of advertising.

8. The system of claim 1, wherein the selection of relevant subsets of advertising content is based at least in part on a rating, reputation, or combination thereof, of an advertising content subset.

9. The system of claim 8, wherein the rating, reputation, or combination thereof, is at least in part generated in relation to at least one entity, wherein the at least one entity includes a single user, a group of associated users, a subset of a group of associated users, or combinations thereof, and wherein the rating, reputation or combination thereof, is employed in selection of advertising content for consumption by the at least one of the generating entity or a second entity.

10. The system of claim 1, further comprising a feedback component to facilitate access to data related to interactions between the selection component, the dynamic modification component, the subset component, or combinations thereof.

11. The system of claim 10, wherein the feedback component generates benefit tokens.

12. The system of claim 11, wherein the benefit tokens include coupons, discounts, special pricing, premium services, point awards, layaway service, special shopping conditions, gifts, rewards, recognition, or combinations thereof.

13. The system of claim 9, wherein the feedback component generates data related to refinement of advertising content, dynamic modification, advertising content subset criteria, or combinations thereof.

14. The system of claim 1, further comprising an inference component to facilitate forming inferences related to dynamic modification of at least one aspect, selection criteria, user preferences, privacy constraints, advertising content subset formation, or combinations thereof.

15. A computer-implemented method that facilitates access to a selection of dynamically adapted content from selected advertising networks, comprising:

generating one or more subsets of advertising content related to selection indicia;

receiving at least a selection indicium related to user selection of at least one advertising content subset or portion thereof;

facilitating a user'"'"'s access to at least a subset of advertising content in response to the received at least one selection indicium;

determining the removal of portions of an accessed subset of advertising content in response to at least one user preference; and

dynamically adapting at least an aspect of an accessed advertising content according to a user preference.

16. The method of claim 15, further comprising:

accessing at least a subset of advertising content related to at least a selection indicium;

selecting at least a subset of advertising content based at least in part on a selection indicium related to a user selection of at least one advertising content subset or portion thereof;

facilitating user access to the selected at least one subset of advertising content.

17. The method of claim 15, wherein the received selection indicium is related to a user preference including an opt-in, an opt-out, an explicit or implicit preference, selecting an item including a subset of advertising content element, a user behavior, a user preference, a user action, an implicit preference, a user schema, a user history, a buying pattern, a brand preference, a demographic datum, or combinations thereof.

18. The method of claim 17, further comprising generating at least one user benefit token associated with a selected advertising content subset and an associated user preference.

19. The method of claim 15, further comprising a feedback component associated with generating data related to refinement of advertising content, exclusion of advertising content, dynamic adaptation of advertising content, advertising content subset criteria, or combinations thereof.

20. A computer-implemented method that facilitates access to a selection of advertising networks, comprising:

generating one or more subsets of advertising content, at a server, the subsets related to selection indicia associated with user preferences including at least a user selectable user preference;

accessing at least a subset of advertising content at a client system;

selecting at least a subset of advertising content at the client system;

receiving at the server at least the selection indicium related to user selection of the at least one advertising content subset;

facilitating a user'"'"'s access to at least a subset of advertising content in response to the received at least one selection indicium;

dynamically altering a secondary characteristic of any accessed advertising content; and

generating at least one user benefit token associated with a selected advertising content subset and an associated user preference.