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Methods and Systems for Dynamic Serving of Advertisements in a Game or Virtual Reality Environment

  • US 20100332319A1
  • Filed: 06/18/2010
  • Published: 12/30/2010
  • Est. Priority Date: 06/24/2009
  • Status: Abandoned Application
First Claim
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1. A method for dynamically serving ads to a client device in connection with the operation of an executable program, the method comprising:

  • receiving, at a server, an ad request associated with a device fingerprint that uniquely identifies the client device, the ad request comprising information relating to any one or more of the client device, a user operating the client device and an executable program running on the client device;

    selecting one or more ads based at least in part on the device fingerprint and the ad request; and

    transmitting ad rendering data to cause the one or more ads to be displayed at the client device.

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