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SYSTEM AND METHOD FOR DELIVERING PAYLOADS SUCH AS ADS

  • US 20100332322A1
  • Filed: 09/01/2010
  • Published: 12/30/2010
  • Est. Priority Date: 02/18/2003
  • Status: Active Grant
First Claim
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1. A computer executable method executable by a processor of a computing device for delivering one or more of a plurality of payloads to a plurality of targets having different particular characteristics in response to requests from the targets, the method comprising:

  • tracking by the processor the number of times each payload is delivered to a target;

    assigning by the processor a payload priority for each of the payloads as a function of a delivery goal of the payload and as a function of the number of times the payload has been delivered to a target, wherein said delivery goal of at least a first one of the payloads comprises a constant goal, wherein each payload having the constant goal is assigned an on schedule priority, wherein said delivery goal of at least a second one of the payloads is a non-constant goal which has a lower priority than the on schedule priority and wherein said delivery goal of at least a third one of the payloads is a non-constant goal which has a higher priority than the on schedule priority;

    receiving by the processor a particular request from a particular target having particular characteristics; and

    selecting by the processor a particular payload for delivery to the particular target as a function of the particular characteristics of the particular target and as a function of the payload priority of the particular payload.

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