Please download the dossier by clicking on the dossier button x
×

PROPAGATING PROMOTIONAL INFORMATION ON A SOCIAL NETWORK

  • US 20100332330A1
  • Filed: 06/30/2009
  • Published: 12/30/2010
  • Est. Priority Date: 06/30/2009
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method for providing information to computer users, the method comprising:

  • receiving at a server system an indicator of an action performed on a third-party website by a first user of a social network of users, wherein the third-party website is hosted by a third-party server;

    creating by the server system first promotional information based upon the received indicator from the third-party website and information associated with the first user of the social network, wherein the third-party server is in a system that is separate from the social network and the server system;

    persistently storing by the server system the created first promotional information in a repository of promotional information, wherein the repository stores promotional information associated with a plurality of third-party websites for display to users of a plurality of social networks;

    receiving at the server system a request for promotional information to display to a second user of the social network, the second user having an acquaintance relationship with the first user, wherein the acquaintance relationship is defined in a database having information that is available to the server system;

    determining by the server system that the created first promotional information is to be displayed to the second user based upon, at least in part, the acquaintance relationship between the first user and the second user; and

    transmitting by the server system the created first promotional information for display to the second user of the social network.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×