METHOD AND APPARATUS FOR FREELY DISTRIBUTING DIGITAL CONTENT WITH ADVERTISEMENT

• US 20100332332A1
• Filed: 06/30/2009
• Published: 12/30/2010
• Est. Priority Date: 06/30/2009
• Status: Abandoned Application

• Current Assignee: Nokia Corporation
• Original Assignee: Nokia Corporation
• Inventors: Lammintaus, Arto Heikki Tapio, Fu, Yan
• Application Number:
  US12/495,407
• Publication Number:
  US 20100332332A1
• Time in Patent Office: Days
• US Class Current: 705/14.72
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

An approach is provided for freely distributing digital content with advertisement. A digital content and advertising platform receives digital content and determines whether to permit free distribution of the digital content. The digital content and advertising platform then generates a digital medium to include the digital content, an advertisement, and a separation criterion for separating the advertisement from the digital content.

Claims

1. A method comprising:

receiving digital content;

determining whether to permit free distribution of the digital content; and

generating a digital medium to include the digital content, an advertisement, and a separation criterion for separating the advertisement from the digital content.

2. A method of claim 1, further comprising embedding the advertisement in the digital content.

3. A method of claim 1, further comprising:

initiating sending the medium to a device of a first user, wherein the digital content and the advertisement is configured to be presented in the device, wherein the device is further configured to enable the selection of at least one of the following actions to be performed;

(1) keeping the received medium as is and presenting the received medium under a set condition thereby receiving a commercial promotion, or (2) sending the received medium as is to another device of a second user thereby removing or masking the advertisement on the received medium for a predetermined time period.

4. A method of claim 3, wherein the device is further configured to cause prompting for saving the received medium, and for retrieving the commercial promotion.

5. A method of claim 3, wherein the device is further configured to cause returning the advertisement or a different advertisement to the medium after the predetermined time period.

6. A method of claim 1, wherein the medium is encrypted to be played by a predetermined playing program or device, and the advertisement is downloaded by the predetermined playing program or device when playing the digital content.

7. A method of claim 1, further comprising:

initiating sending of the medium as is to a device through a designated interface to be acknowledged by a content provider.

8. An apparatus comprising:

at least one processor; and

at least one memory including computer program code,

wherein the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following;

receive digital content;

determine whether to permit free distribution of the digital content; and

generate a digital medium to include the digital content, an advertisement, and a separation criterion for separating the advertisement from the digital content.

9. An apparatus of claim 8, wherein the apparatus is further caused to embed the advertisement in the digital content.

10. An apparatus of claim 8, wherein the apparatus is further caused to:

initiate sending the medium to a device of a first user from a content provider, wherein the digital content and the advertisement is configured to be presented in the device,

wherein the device is further configured to enable the selection of at least one of the following actions to be performed;

(1) keeping the received medium as is and presenting the received medium under a set condition thereby receiving a commercial promotion, or (2) sending the received medium as is to another device of a second user thereby removing or masking the advertisement on the received medium for a predetermined time period.

11. An apparatus of claim 10, wherein the apparatus is further caused to prompt for saving the received medium, and for retrieving the commercial promotion.

12. An apparatus of claim 10, wherein the apparatus is further caused to return the advertisement or a different advertisement to the medium after the predetermined time period.

13. An apparatus of claim 8, wherein the medium is encrypted to be played by a predetermined playing program or device, and the advertisement is downloaded by the predetermined playing program or device when playing the digital content.

14. An apparatus of claim 8, wherein the apparatus is further caused to initiate sending the medium as is to a device through a designated interface to be acknowledged by a content provider.

15. A method comprising:

receiving, from a content provider, a digital medium including digital content, an advertisement, and a separation criterion for separating the advertisement from the digital content;

initiating presentation of the digital content and the advertisement; and

enabling the selection of at least one of (1) having the received medium unmodified and played with a commercial promotion, or (2) sending the received medium unmodified to a user in which the advertisement is removed or masked on the received medium for a predetermined time period.

16. A method of claim 15, further comprising:

initiating storage of the received medium; and

retrieving the promotion from a sponsor of the advertisement.

17. A method of claim 15, further comprising:

removing the advertisement from the received medium for the predetermined time period;

initiating sending of the received medium to the user; and

receiving the advertisement or a different advertisement associated with the medium after the predetermined time period.

18. An apparatus comprising:

at least one processor; and

at least one memory including computer program code,

wherein the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following;

receive from a content provider a digital medium including digital content, an advertisement, and a separation criterion for separating the advertisement from the digital content;

initiate presentation of the digital content and the advertisement; and

enable the selection of at least one of (1) having the received medium unmodified and played with a commercial promotion, or (2) sending the received medium unmodified to a user in which the advertisement is removed or masked on the received medium for a predetermined time period.

19. An apparatus of claim 18, wherein the apparatus is further caused to:

initiate storage of the received medium; and

retrieve the promotion from a sponsor of the advertisement.

20. An apparatus of claim 18, wherein the apparatus is further caused to:

remove the advertisement from the received medium for the predetermined time period;

initiate sending of the received medium to the user; and

receive the advertisement or a different advertisement associated with the medium after the predetermined time period.