METHOD AND SYSTEM TO FACILITATE ON-LINE TRADING

• US 20100332340A1
• Filed: 05/13/2010
• Published: 12/30/2010
• Est. Priority Date: 06/25/2009
• Status: Active Grant

• Current Assignee: TradeKing Group, Inc. (Ally Financial, Inc.)
• Original Assignee: Zecco Holdings Incorporated (Ally Financial, Inc.)
• Inventors: Kang, Yung Ho, de Boer, Michiel, Raneri, Michael Paul
• Granted Patent: US 8,463,652 B2
• Time in Patent Office: Days
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A method and system to facilitate on-line transactions is presented. An example system, in one embodiment, comprises a content scanner, a security symbol resolver, a web page manipulator, an event detector, and a trading ticket activator. The content scanner may be configured to scan a web page in order to detect security symbol information. The page manipulator may be configured to insert a trading control into the web page to produce a trade-enabled web page. The trading control may be used by users accessing the trade-enabled web page to initiate trades using the trading service associated with the trading control. The system may be provided on a client (e.g., as a browser plug-in) or on a server, as a trading access module associated with a particular web site.

Claims

1. A computer-implemented system comprising:

a content scanner to scan a web page to detect security symbol information;

a security symbol resolver to determine a security symbol using the detected security symbol information;

a web page manipulator to insert a trading control into the web page to produce a trade-enabled web page, the trading control to access a trading service;

an event detector to detect an event associated with the trading control, the event triggered at a client system; and

a trading ticket activator to cause launching of a trading ticket associated with the security symbol information, the trading ticket suitable for initiating a trade from the client system, using the trading service.

2. The system of claim 1, wherein the web page is associated with a provider of a web site, the provider of the web site being distinct from a provider of the trading service.

3. The system of claim 1, wherein the content scanner, the security symbol resolver, and the web page manipulator are provided at a server system hosting a web site that provides the web page.

4. The system of claim 3, wherein the web page manipulator is to insert, into the web page, computer code implementing the trading control.

5. The system of claim 1, wherein the content scanner, the security symbol resolver and the web page manipulator are included in a browser plug-in provided at a client system.

6. The system of claim 5, wherein the web page manipulator is to visually associate the trading control with the security symbol information on the web page.

7. The system of claim 1, wherein the trading control includes a trade icon, the trade icon to be displayed on the web page in a manner to associate visually the trading control with the detected security symbol information.

8. The system of claim 1, comprising a session module to:

determine that a user associated with the event associated with the trading control has an account with the trading service, and

determine that a secure session with the trading service has been established for the user.

9. The system of claim 1, wherein the security symbol resolver is to:

communicate, to the trading service, a request including the security symbol information; and

receive a resolved security symbol from the trading service.

10. The system of claim 1, wherein the security symbol information is a name of a company.

11. The system of claim 1, wherein the trading control comprises a session module to:

responsive to the event associated with the trading control, determine that a secure session with the trading service has not been established for a user associated with the event associated with the trading control; and

cause presentation of an authentication dialog for the user.

12. The system of claim 1, wherein the trading ticket activator is to provide a message related to the event associated with the trading control to a custom presentation module associated with the trading service, the custom presentation module to:

determine a publishing service associated with message;

access customized presentation information associated with the publishing service; and

apply the customized presentation information to the trading ticket.

13. The system of claim 12, wherein the trading service is to provide a notification to the client system regarding an outcome of the initiated trade.

14. The system of claim 1, wherein the event associated with the trading control comprises a click event.

15. The system of claim 1, comprising a customization module to:

determine a network location of the trading service;

associated the trading control with the network location of the trading service;

selecting a logo associated with the trading service; and

including the logo in the trading control, the logo to be presented on the web page to represent the trading control.

16. A computer-implemented method comprising:

using one or more processors to perform operations of;

scanning a web page to detect security symbol information, the web page associated with a publishing service;

determining a security symbol using the detected security symbol information;

inserting a trading control into the web page to produce a trade-enabled web page, the trading control to access a trading service, the trading service operated independent of the publishing service;

detecting an event associated with the trading control, the event triggered at a client system; and

causing launching of a trading ticket associated with the security symbol information, the trading ticket suitable for initiating a trade from the client system, using the trading service.

17. The method of claim 16, wherein the inserting of the trading control into the web page to produce a trade-enabled web page is performed at a server system hosting a web site, the web site including the web page.

18. The method of claim 17, comprising providing the trade-enabled web page to a browser application in response to a request for the web page.

19. The method of claim 16, wherein the inserting of the trading control into the web page comprises inserting, into the web page, computer code implementing the trading control.

20. A machine-readable medium having instruction data to cause a machine to:

scan a web page to detect security symbol information;

determine a security symbol using the detected security symbol information;

insert a trading control into the web page to produce a trade-enabled web page, the trading control to access a trading service;

detect an event associated with the trading control, the event triggered at a client system; and

cause launching of a trading ticket associated with the security symbol information, the trading ticket suitable for initiating a trade from the client system, using the trading service.

21. A computer-implemented system comprising:

a content scanner to scan content of a web page to detect information associated with a tradable item, the web page associated with a publishing service;

a resolver to determine tradable item identifier using the detected information associated with a tradable item;

a web page manipulator to insert a trading access control into the web page to produce a trade-enabled web page, the trading access control to access a trading service, the publishing service being operated distinctly from the trading service;

an event detector to detect an event associated with the trading control, the event triggered at a client system; and

a trading window generator to cause launching of a trading window, the trading window suitable for initiating a transaction with respect to the tradable item using the trading service.

22. The system of claim 21, wherein the tradable item is from a plurality of goods and services.

23. The system of claim 21, wherein the tradable item is a security.

24. The system of claim 21, wherein the trading service is an on-line seller service.

25. The system of claim 21, wherein the trading service is an on-line securities trading service.

26. The system of claim 21, wherein the content scanner is to scan content of a web page to detect information associated with a tradable item in response to a request to generate the web page.

27. The system of claim 21, wherein the content scanner is to scan content of a web page to detect information associated with a tradable item in response to a request from a browser application to provide the web page to the browser application.