METHOD OF IDENTIFYING LIKE-MINDED USERS ACCESSING THE INTERNET

• US 20100332426A1
• Filed: 10/21/2009
• Published: 12/30/2010
• Est. Priority Date: 06/30/2009
• Status: Abandoned Application

• Current Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Original Assignee: Alcatel-Lucent SA (Nokia Corporation)
• Inventors: Van Bemmel, Jeroen
• Application Number:
  US12/603,082
• Publication Number:
  US 20100332426A1
• Time in Patent Office: Days
• US Class Current: 706/12
• CPC Class Codes: G06Q 10/10 Office automation; Time management

Abstract

A method of identifying like-minded users accessing the Internet, comprises presenting a multimedia item to a user on an Internet site visited by the user. The user is offered at least one mechanism to provide a response to the item. Responses to the item from a plurality of users are collected. Those people providing the same response to the item are identified as like-minded.

Claims

1. A method of identifying like-minded users accessing the Internet, comprising:

presenting a multimedia item to a user on an Internet site visited by the user;

offering at least one mechanism for the user to provide a response to said item;

collecting responses to said item from a plurality of users; and

identifying as like-minded people those providing the same response to said item.

2. The method as claimed in claim 1 and including applying a matching algorithm to collected responses to said item from a plurality of users to group together users providing the same response.

3. The method as claimed in claim 2 and, prior to applying the matching algorithm, collecting responses for at least one of:

a predetermined time; and

until the number of responses exceeds a threshold value.

4. The method as claimed in claim 2 and wherein the matching algorithm is trained to develop its model.

5. The method as claimed in claim 1 and wherein a plurality of different items are presented to users for users to provide responses thereto.

6. The method as claimed in claim 1 and wherein a user is informed of the identities

7. The method as claimed in claim 1 and wherein the item is at least one of a:

text fragment, music track, audio fragment, movie trailer, video clip, and image.

8. The method as claimed in claim 1 and wherein the mechanism to provide response is at least one of:

‘

yes’

/‘

no’

button;

a text box; and

multiple choice selection.

9. The method as claimed in claim 1 and wherein the item is presented on a web page dedicated to that purpose.

10. The method as claimed in claim 1 wherein the item is presented on a web page that fulfils an additional purpose.