SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR ADVERTISING

• US 20100333134A1
• Filed: 06/29/2010
• Published: 12/30/2010
• Est. Priority Date: 06/30/2009
• Status: Abandoned Application

• Current Assignee: Mudd Advertising
• Original Assignee: Mudd Advertising
• Inventors: Wilson, Matthew, Mudd, Robert, Klein, Shane, Kroeger, Gary, Reidy, Dave
• Application Number:
  US12/826,392
• Publication Number:
  US 20100333134A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A system, method and computer program product to provide content and information. Exemplary embodiments may include a server that provides variable content to one or more people in the form of a website. The website may be dynamic to allow for the targeting of people with certain interests or targeted towards individuals. The server may provide content to attract viewers to the website, retain viewers on the website and direct viewers to any other website, product offering or service offering through any of a variety of manners.

Claims

1. A method of delivering customized advertisements, comprising a processor configured to:

query a first user for user-related data pertaining to a second user;

store the user-related data in a database;

utilize the user-related data to identify relevant advertising content for the second user;

generate a customized advertisement comprising the relevant advertising content and the user-related data; and

deliver the customized advertisement to the second user.

2. The method of claim 1, wherein the processor is further configured to modify a website to include the user-related data.

3. The method of claim 1, wherein the user-related data comprises demographic information.

4. The method of claim 3, wherein the demographic information comprises one or more of name, age, occupation, address, e-mail address, phone number, interests, and personal preferences.

5. The method of claim 1, wherein the relevant advertising content comprises video content.

6. The method of claim 5, wherein the processor is further configured to:

retrieve the video content from a content database;

insert the user-related data into at least one frame of the video content so as to display the user-related data within the video content.

7. A method of delivering customized advertisements, comprising:

directing a first user to a website comprising at least one data entry field;

inducing the first user to enter user-related data pertaining to a second user into the at least one entry field;

storing the user-related data in a database;

utilizing a processor to customize the website based on the user-related data; and

directing the second user to visit the website.

8. The method of claim 7, wherein directing a first user to visit a website further comprises providing the user with a personalized uniform resource locator for the website.

9. The method of claim 7, wherein utilizing a processor to customize the website based on the user-related data further comprises:

retrieving advertising content from a content database;

inserting user-related data into the advertising content so as to include the user-related data within the advertising content; and

providing the advertising content on the website.

10. The method of claim 9, wherein the advertising content is in a video format.

11. The method of claim 9, wherein the advertising content is in an image format.

12. The method of claim 9, wherein the advertising content is in an audio format.

13. The method of claim 9, wherein the advertising content is in a text format.

14. A system for delivering customized advertisements, comprising:

an accessible database that stores user-related data;

an accessible database that stores advertising content;

a processing device that identifies relevant advertising content based on the user-related data and generates a customized advertisement comprising the relevant advertising content and the user-related data;

a website that provides the customized advertisement for the user; and

a notification that directs the user to the website.

15. The system of claim 14, wherein the notification provides the user with a personalized uniform resource locator for the website.

16. The system of claim 14, wherein the notification comprises an e-mail message.

17. The system of claim 14, wherein the notification comprises a direct mailing.

18. The system of claim 14, wherein the notification comprises a broadcast advertisement.

19. The system of claim 14, wherein the notification comprises a print advertisement.

20. The system of claim 14, wherein the customized advertisement comprises a video.

21. The system of claim 14, wherein the customized advertisement comprises an audio message.

22. The system of claim 14, wherein the customized advertisement comprises an image.