APPARATUS AND METHOD FOR PROVIDING AND OBTAINING PRODUCT INFORMATION THROUGH A BROADCAST SIGNAL
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Abstract
The present invention relates to an apparatus and method for providing and obtaining product information through a broadcast signal. In this present invention, information identifying a product item, which is in a scene to be presented from a broadcast signal, is provided together with a broadcast signal, then a signal receiving terminal stores the product information for a new product item and displays the stored information to a viewer to select one product item while or after watching an interesting broadcast program, and transmits data identifying a selected product item to a predetermined web site and receives web site address for the selected item from that site. As a result, detailed information for the selected item is acquired from a server addressed by the received web site address.
30 Citations
32 Claims
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1-14. -14. (canceled)
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15. A network device of processing both service information and audio/video (A/V) data, the network device comprising:
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a tuner configured to receive both service information and A/V data from a digital broadcasting network, wherein the service information includes a uniform resource locator (URL) information; a section filter configured to collect sections on the service information using a section filtering process; a frame composer configured to display an icon informing a user that an additional information is available while displaying the A/V data, wherein the URL information is used to retrieve the additional information; and a network interface configured to access the URL information via an internet network when the icon is selected, and to receive the additional information. - View Dependent Claims (16, 17, 18, 19)
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20. A method of processing both service information and audio/video (A/V) data in a network device, the method comprising:
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receiving both service information and A/V data from a digital broadcasting network, wherein the service information includes a uniform resource locator (URL) information; collecting sections on the service information using a section filtering process; displaying an icon informing a user that an additional information is available while displaying the A/V data, wherein the URL information is used to retrieve the additional information; accessing the URL information via an internet network when the icon is selected; and receiving the additional information. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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Specification