DIALOGUE ADVERTISING
First Claim
1. A method for providing an interactive media player, the method comprising:
- generating with a commerce management server a media player including content area, the content area adapted to display a selected content;
displaying with the commerce management server the generated media player;
receiving at the commerce management server an indication of the selected content;
playing the selected content in the content area of the media player with the commerce management server;
selecting with the commerce management server an interactive ad based on the selected content; and
displaying the interactive ad with the commerce management server in a lower third banner of the content area during playout of the selected content.
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Abstract
Embodiments of the invention provide systems and methods for providing an interactive media player with e-commerce functions. According to one embodiment, a method of providing an interactive media player can comprise generating and displaying with a commerce management server a media player including content area, the content area adapted to display a selected content. The media player can also include a content library of available content, and a favorites area of the media player based on a user of the media player. An indication of the selected content can be received and the selected content can be played in the content area of the media player. An interactive ad can be selected based on the selected content and displayed in a lower third banner of the content area during playout of the selected content.
122 Citations
21 Claims
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1. A method for providing an interactive media player, the method comprising:
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generating with a commerce management server a media player including content area, the content area adapted to display a selected content; displaying with the commerce management server the generated media player; receiving at the commerce management server an indication of the selected content; playing the selected content in the content area of the media player with the commerce management server; selecting with the commerce management server an interactive ad based on the selected content; and displaying the interactive ad with the commerce management server in a lower third banner of the content area during playout of the selected content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a processor; and a memory communicatively coupled with and readable by the processor and having stored therein a series of instructions which, when executed by the processor, cause the processor to providing an interactive media player by generating a media player including content area, the content area adapted to display a selected content, a content library of available content, and a favorites area of the media player based on a user of the media player, displaying the generated media player, receiving an indication of the selected content, playing the selected content in the content area of the media player, selecting an interactive ad based on the selected content, and displaying the interactive ad in a lower third banner of the content area during playout of the selected content. - View Dependent Claims (13, 14, 15, 16)
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17. A machine-readable medium having stored thereon a series of instructions which, when executed by a processor, cause the processor to provide an interactive media player by:
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generating a media player including content area, the content area adapted to display a selected content, a content library of available content, and a favorites area of the media player based on a user of the media player; displaying the generated media player; receiving an indication of the selected content; playing the selected content in the content area of the media player; selecting an interactive ad based on the selected content; and displaying the interactive ad in a lower third banner of the content area during playout of the selected content. - View Dependent Claims (18, 19, 20, 21)
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Specification