SYSTEM AND METHOD FOR PROVIDING MARKET SURVEY ANALYSIS

• US 20110010183A1
• Filed: 05/19/2010
• Published: 01/13/2011
• Est. Priority Date: 05/19/2009
• Status: Abandoned Application

• Current Assignee: Drumcircle LLC
• Original Assignee: Drumcircle LLC
• Inventors: Manning, Anne, Mount, William
• Application Number:
  US12/783,269
• Publication Number:
  US 20110010183A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Provided is a method for conducting a market survey, including identifying a survey topic and administrating the survey to a survey participant. The survey includes requesting the participant to enter text expressing an emotion regarding a topic of the survey. The survey also requests the participant enter a metric indicating the level of emotional intensity in relation to the text expressing an emotion. The survey administrator correlates an emotionally based theme to the emotion expressing text, and assigns a second emotion measuring metric to the emotionally based theme. The administrator may additionally present a set of images to the survey participant and request the participant to select an image to associate with the text expressing an emotion.

Claims

1. A method for conducting a market survey, comprising the steps of:

identifying a survey topic;

administrating a survey on the survey topic to a survey participant, wherein administering the survey comprises;

requesting the survey participant to enter emotion expressing text, and

requesting the survey participant to enter a first emotion-intensity measuring metric, wherein the first emotion-intensity measuring metric relates the emotional response level of the survey participant to the emotion expressing text;

accepting a survey entry by the survey participant, wherein the survey entry comprises;

the emotion expressing text, and

the first emotion-intensity measuring metric;

correlating an emotionally based theme to the emotion expressing text; and

assigning a second emotion-intensity measuring metric to the emotionally based theme based upon the first emotion-intensity measuring metric.

2. The method of claim 1, wherein administering the survey further comprises the steps of:

displaying a predetermined set of images to the survey participant; and

requesting the survey participant to select an image from the predetermined set of images.

3. The method of claim 1, wherein the survey entry further comprises an image selected from the predetermined set of images.

4. The method of claim 1, wherein requesting the survey participant to enter emotion expressing text further comprises the step of presenting a predetermined set of emotion expressing text to the survey participant.

5. The method of claim 1, wherein the second emotion-intensity measuring metric comprises a number in the range from −

6 to +6.

6. The method of claim 1, wherein the second emotion-intensity measuring metric comprises a number in the range from −

10 to +10.

7. The method of claim 1, wherein the first emotion-intensity measuring metric comprises a word.

8. The method of claim 7, wherein the word is selected from the group consisting of dejected, angry, sad, disturbed, nervous, bored, indifferent, interested, confident, surprised, happy, delighted, and ecstatic.

9. The method of claim 1, wherein administering the survey further comprises the steps of:

asking a survey question regarding the survey topic in relation to an ideal market scenario;

asking a survey question regarding the survey topic in relation to a typical market scenario; and

asking a survey questions regarding the survey topic in relation to a specific market scenario.

10. The method of claim 1, wherein requesting the survey participant to enter emotion expressing text further comprises the step of displaying a fill-in-the-blank statement to the survey participant.

11. The method of claim 10, wherein the emotion expressing text comprises a word.

12. A method for conducting a market survey and processing the resulting data, comprising the steps of:

determining a survey topic;

collecting survey data;

extracting an emotionally based theme from the survey data;

coding the survey data based upon the emotionally based theme; and

outputting coded results.

13. The method of claim 12, wherein collecting survey data further comprises the steps of:

requesting a survey participant to enter emotion expressing text;

requesting a survey participant to generate an emotion intensity metric; and

outputting raw data.

14. The method of claim 13, wherein collecting survey data further comprises the steps of displaying images and requesting a survey participant to select an image from the displayed images.

15. A computer readable medium configured to perform steps comprising:

identifying a survey topic;

administrating a survey on the survey topic to a survey participant, wherein administering the survey comprises;

requesting the survey participant to enter emotion expressing text, and

requesting the survey participant to enter a first emotion-intensity measuring metric, wherein the first emotion-intensity measuring metric relates the emotional response level of the survey participant to the emotion expressing text;

accepting a survey entry by the survey participant, wherein the survey entry comprises;

the emotion expressing text, and

the first emotion-intensity measuring metric;

correlating an emotionally based theme to the emotion expressing text; and

assigning a second emotion-intensity measuring metric to the emotionally based theme based upon the first emotion-intensity measuring metric.

16. The computer readable medium of claim 15, wherein administering the survey further comprises the steps of:

displaying a predetermined set of images to the survey participant; and

requesting the survey participant to select an image from the predetermined set of images.

17. A computer readable medium configured to perform steps comprising:

determining a survey topic;

collecting survey data;

extracting an emotionally based theme from the survey data;

coding the survey data based upon the emotionally based theme; and

outputting coded results.

18. The computer readable medium of claim 17, wherein collecting survey data further comprises the steps of:

requesting a survey participant to enter emotion expressing text;

requesting a survey participant to generate an emotion intensity metric; and

outputting raw data.

19. The computer readable medium of claim 18, wherein collecting survey data further comprises the steps of displaying images and requesting a survey participant to select an image from the displayed images.

20. A system for collecting, processing and presenting market survey data relating the emotional response of a survey participant to a survey topic comprising:

a survey topic identification module;

a survey administration module comprising;

a text entry module wherein the survey participant enters text representing an emotion expressing text, and

an emotion intensity metric module wherein the survey participant enters a first emotional intensity metric;

an emotionally based theme extraction module wherein the emotionally based theme extraction module associates an emotionally based theme with the emotion expressing text, the emotionally based theme being selected from a predetermined list of emotionally based themes;

a data coding module wherein a second emotional intensity metric is assigned to the emotionally based theme based upon the emotion expressing text and the first emotion intensity metric; and

a results presentation module.

21. The system of claim 20, wherein the survey administration module further comprises an image selection module wherein the survey participant selects an image from a predetermined set of images.

22. The system of claim 20, wherein the first emotional intensity metric comprises a numeric value indicating the intensity of emotion associated with the emotion expressing text.

23. The system of claim 20, wherein the first emotional intensity metric comprises a text description of the intensity of emotion associated with the emotion expressing text.

24. The system of claim 20, wherein the results presentation module comprises a tabular listing module.

25. The system of claim 20, wherein the results presentation module comprises a graphical comparison module.

26. The system of claim 20, wherein the results presentation module comprises an executive summary module.