Method of administering a reward scheme
First Claim
1. An administrative system comprising an interconnected system of terminals, servers and processors configured to effect a method of administering a rewards scheme by:
- receiving a plurality of Electronic Extract Reports (EERs) corresponding to a plurality of eligible transactions, each eligible transaction being a purchase transaction effected using an electronic transaction terminal between a business member of the rewards scheme and a customer member of the rewards scheme;
identifying from the EERs the business member and customer member party to each eligible transaction and a cash amount associated with the eligible transaction;
providing a credit from the business member for a predetermined percentage of the cash amount of each eligible transaction;
providing a first portion of the credit to the customer member party to the eligible transaction for which the credit was obtained; and
advertising in favor of the business member within a predetermined locality in a periodical publication associated with a confined geographic area, said locality surrounding the business member and limited to include only an area wherein customer members are expected to shop using a second portion of the credit, thereby encouraging customer members to build habit loyalty to the business member within said predetermined locality.
0 Assignments
0 Petitions
Accused Products
Abstract
A method of administering a rewards scheme, including the steps of: receiving a plurality of Electronic Extract Reports (EERs) corresponding to a plurality of eligible transactions, each eligible transaction being a purchase transaction effected using an electronic transaction terminal between a business member of the rewards scheme and a customer member of the rewards scheme; identifying from the EERs the business member and customer member party to each eligible transaction and a cash amount associated with the eligible transaction; obtaining a credit from the business member for a predetermined percentage of the cash amount of each eligible transaction; providing a first portion of the credit to the customer member party to the eligible transaction for which the credit was obtained; and using a second portion of the credit to fund advertisement in favor of the business member.
27 Citations
18 Claims
-
1. An administrative system comprising an interconnected system of terminals, servers and processors configured to effect a method of administering a rewards scheme by:
-
receiving a plurality of Electronic Extract Reports (EERs) corresponding to a plurality of eligible transactions, each eligible transaction being a purchase transaction effected using an electronic transaction terminal between a business member of the rewards scheme and a customer member of the rewards scheme; identifying from the EERs the business member and customer member party to each eligible transaction and a cash amount associated with the eligible transaction; providing a credit from the business member for a predetermined percentage of the cash amount of each eligible transaction; providing a first portion of the credit to the customer member party to the eligible transaction for which the credit was obtained; and advertising in favor of the business member within a predetermined locality in a periodical publication associated with a confined geographic area, said locality surrounding the business member and limited to include only an area wherein customer members are expected to shop using a second portion of the credit, thereby encouraging customer members to build habit loyalty to the business member within said predetermined locality. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
Specification