LOCATION-BASED ADVERTISING METHOD AND SYSTEM
First Claim
1. A method for providing advertisements to users of mobile devices, comprising the steps of:
- (a) providing a plurality of advertisements and geographic region information associated with each advertisement;
(b) receiving from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined;
(c) processing the non-standard data to determine the location of the mobile device;
(d) identifying a subset of advertisements from the plurality of advertisements having geographic region information matching the location of the mobile device;
(e) ranking the advertisements in the subset of advertisements in accordance with one or more parameters; and
(f) selecting an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user.
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Abstract
A method for providing advertisements to users of mobile devices, includes the steps of: (a) providing a plurality of advertisements and geographic region information associated with each advertisement; (b) receiving from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined; (c) processing the non-standard data to determine the location of the mobile device; (d) identifying a subset of advertisements from the plurality of advertisements having geographic region information matching the location of the mobile device; (e) ranking the advertisements in the subset of advertisements in accordance with one or more parameters; and (f) selecting an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user.
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Citations
33 Claims
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1. A method for providing advertisements to users of mobile devices, comprising the steps of:
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(a) providing a plurality of advertisements and geographic region information associated with each advertisement; (b) receiving from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined; (c) processing the non-standard data to determine the location of the mobile device; (d) identifying a subset of advertisements from the plurality of advertisements having geographic region information matching the location of the mobile device; (e) ranking the advertisements in the subset of advertisements in accordance with one or more parameters; and (f) selecting an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by the processor, cause that processor to:
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(a) receive from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined; (b) process the non-standard data to determine the location of the mobile device; (c) identify a subset of advertisements from a set of stored advertisements having geographic region information matching the location of the mobile device; (d) rank the advertisements in the subset of advertisements in accordance with one or more parameters; and (e) select an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. An advertising system for providing advertisements to users of mobile devices, comprising:
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a computer storage system for storing a plurality of advertisements and geographic region information associated with each advertisement; and a computer server system programmed to (a) receive from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined;
(b) process the non-standard data to determine the location of the mobile device;
(c) identify a subset of advertisements from the plurality of advertisements stored at the computer storage system having geographic region information matching the location of the mobile device;
(d) rank the advertisements in the subset of advertisements in accordance with one or more parameters; and
(e) select an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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Specification