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VIRTUAL REALITY SYSTEM FOR ENVIRONMENT BUILDING

  • US 20110010266A1
  • Filed: 12/29/2007
  • Published: 01/13/2011
  • Est. Priority Date: 12/30/2006
  • Status: Active Grant
First Claim
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1. A method for creating a virtual reality simulation comprising:

  • receiving a set of simulation data describing a real-world shopping environment;

    generating, from the set of simulation data, a plurality of smart objects, wherein;

    (i) each smart object represents a respective element of the virtual shopping environment, comprising at least one of a floor, a shelf, a sign, and a product within the real-world shopping environment, and(ii) each smart object is configured to be responsive to being viewed by a simulation participant interacting with the virtual shopping environment;

    generating the virtual shopping environment, wherein the virtual shopping environment is representative of the real-world shopping environment and includes the one or more smart objects;

    presenting the virtual shopping environment to the simulation participant on a virtual reality display platform;

    each time the participant views one of the smart objects while interacting with the virtual shopping environment, generating a record describing the interaction; and

    storing each generated record.

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