METHOD AND APPARATUS FOR NOTIFICATION-BASED CUSTOMIZED ADVERTISEMENT

• US 20110010737A1
• Filed: 07/10/2009
• Published: 01/13/2011
• Est. Priority Date: 07/10/2009
• Status: Abandoned Application

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Corporation
• Inventors: Bouazizi, Imed, Hannuksela, Miska
• Application Number:
  US12/501,355
• Publication Number:
  US 20110010737A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04H 20/106 Receiver-side switching
• CPC Class Codes: H04H 20/40 Arrangements for broadcast specially adapted for accumulation-type receivers
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 2201/16 digital video broadcasting - handhelds [DVB-H]
• CPC Class Codes: H04H 2201/40 characterised in that additional data relating to the broadcast data are available via a different channel than the broadcast channel
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04H 60/52 of users
• CPC Class Codes: H04N 21/234363 by altering the spatial resolution, e.g. for clients with a lower screen resolution
• CPC Class Codes: H04N 21/25825 involving client display capabilities, e.g. screen resolution of a mobile phone optimising the visualisation of content during browsing in the Internet G06F16/9577; processing of terminal status or physical abilities in wireless networks H04W8/22; authentication in wireless network security H04W12/06
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods are provided for realizing fully customized mobile advertisement services based on notifications. Such systems and methods in accordance with various embodiments, allow for full customization of advertisement content, display time, and location. A notification framework may be utilized to transmit and receive notification messages that include information about at least one of a scheduled advertisement period, announcement of the availability of at least one advertisement, and a trigger of presentation associated with the advertisement.

Claims

1. A method, comprising:

encoding an advertisement according to a target usage environment;

assigning filtering information to the advertisement, said filtering information allowing customized selection of the advertisement;

transmitting a notification message comprising information regarding at least one of scheduled advertisement periods, announcement of availability of the advertisement and trigger of presentation of the advertisement; and

providing access to the advertisement media data.

2. A computer program product, embodied on a computer-readable medium, comprising computer code instructions, when executed by a processor, cause an apparatus to perform the processes of claim 1.

3. An apparatus, comprising:

a processor, and

memory including computer program code,

the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following;

encode an advertisement according to a target usage environment;

assign filtering information to the advertisement, said filtering information allowing customized selection of the advertisement; and

transmit a notification message comprising information regarding at least one of scheduled advertisement periods, announcement of availability of the advertisement and trigger of presentation of the advertisement; and

provide access to the advertisement media data.

4. The apparatus of claim 3, wherein said notification message being transmitted within a notification stream, said notification stream being synchronized with at least one of a transmitted media stream and an advertisement media data stream, said media stream comprises at least one of a mobile TV stream and an audio/video stream.

5. The apparatus of claim 3, wherein said filtering information comprises at least one of location information associated with the advertisement, information about the content of the advertisement, a display time, and priority information with respect to at least another advertisement.

6. The apparatus of claim 4, wherein the media stream being transmitted over a digital video broadcasting-handheld channel.

7. The apparatus of claim 3, wherein the memory and the computer program code being further configured to, working with the processor, cause the apparatus to transmit the advertisement media data and the notification stream using a dedicated file delivery over unidirectional transport protocol.

8. The apparatus of claim 3, wherein said notification message comprises at least one of:

AD_ANNOUNCE subtype announcing the availability of the advertisement and comprising at least one of a link to a storage location of the advertisement content, filtering information, validity information, suitability information and duration information, wherein said link to a storage location indicating a location for retrieving the advertisement content;

AD_PRESENT subtype comprising information about a trigger of presentation of the advertisement, said information about a trigger comprises at least one of presentation time, pointer to the advertisement, highlighting information relative to a content of media stream relating to an advertised product/service, and a uniform resource locator to a web site that contains further information about the advertised product/service; and

AD_PERIOD_INFO subtype comprising at least one of a start, an end, and a duration of the advertisement and at least one of a start, an end, and a duration of a next advertisement period.

9. A method, comprising:

receiving at a terminal, a notification message regarding at least one advertisement, wherein the notification message comprises information regarding at least one of a scheduled advertisement period, announcement of availability of the at least one advertisement and a trigger of presentation associated with an advertisement;

arranging, by the terminal, for presentation of an advertisement selected from said at least one advertisement; and

presenting the selected advertisement to a user of the terminal.

10. The method of claim 9, wherein arranging for the presentation of a selected advertisement comprises at least one of:

selecting the advertisement based at least in part on filtering information received in the notification message;

receiving the selected advertisement media data; and

assigning a time period for presenting the selected advertisement.

11. The method of claim 9 further comprising performing at least one of updating advertisement time information and schedules based on a duration of the selected advertisement, reserving a buffer for storage of media stream content for later usage, and adding an event to a reporting schedule, upon presenting the selected advertisement

12. The method of claim 9, wherein receipt of the notification message occurs via a notification stream, said notification stream being synchronized with at least one of a transmitted media stream and an advertisement media data stream, said media stream comprises at least one of a mobile TV stream and an audio/video stream.

13. The method of claim 9, wherein the notification messages comprise at least one of:

AD_ANNOUNCE subtype announcing the availability of the advertisement and comprising at least one of a link to a storage location of the advertisement content, filtering information, validity information, suitability information and duration information, wherein said link to a storage location indicating a location for retrieving the advertisement content;

AD_PRESENT subtype comprising information about a trigger of presentation of the advertisement, said information about a trigger comprises at least one of presentation time, pointer to the advertisement, highlighting information relative to a content of media stream relating to an advertised product/service, and a uniform resource locator to a web site that contains further information about the advertised product/service; and

AD_PERIOD_INFO subtype comprising at least one of a start, an end, and a duration of the advertisement and at least one of a start, an end, and a duration of a next advertisement period.

14. A computer program product, embodied on a computer-readable medium, comprising computer code instructions, when executed by a processor, cause an apparatus to perform the processes of claim 9.

15. An apparatus, comprising:

a processor, and

memory including computer program code,

the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following;

receive a notification message regarding at least one advertisement, wherein the notification message comprises information regarding at least one of a scheduled advertisement period, announcement of availability of the at least one advertisement and a trigger of presentation associated with an advertisement;

arrange for presentation of an advertisement selected from said at least one advertisement; and

present the selected advertisement to a user of the terminal.

16. The apparatus of claim 15, wherein the memory and the computer program code being further configured to, working with the processor, cause the apparatus, in arranging for the presentation of a selected advertisement, to:

select the advertisement based at least in part on filtering information received in the notification message;

receive the selected advertisement media data; and

assign a time period for presenting the selected advertisement.

17. The apparatus of claim 15, wherein the memory and the computer program code being further configured to, working with the processor, cause the apparatus to tune to a file download session and to;

download the selected advertisement media data, or

download the at least one advertisement media data.

18. The apparatus of claim 15, wherein the memory and the computer program code being further configured to, working with the processor, cause the apparatus to perform at least one of update advertisement time information and schedules based on a duration of the selected advertisement, reserve a buffer for storage of media stream content for later usage, and add an event to a reporting schedule, upon presenting the selected advertisement

19. The apparatus of claim 15, wherein receipt of the notification message occurs via a notification stream, said notification stream being synchronized with at least one of a transmitted media stream and an advertisement media data stream, said media stream comprises at least one of a mobile TV stream and an audio/video stream.

20. The apparatus of claim 16, wherein the selected advertisement media data being received over a digital video broadcasting-handheld channel.

21. The apparatus of claim 15, wherein receiving of the notification message occurs using a dedicated file delivery over unidirectional transport protocol.

22. The apparatus of claim 15, wherein the notification messages comprise at least one of:

AD_ANNOUNCE subtype announcing the availability of the advertisement and comprising at least one of a link to a storage location of the advertisement content, filtering information, validity information, suitability information and duration information, wherein said link to a storage location indicating a location for retrieving the advertisement content;

AD_PRESENT subtype comprising information about a trigger of presentation of the advertisement, said information about a trigger comprises at least one of presentation time, pointer to the advertisement, highlighting information relative to a content of media stream relating to an advertised product/service, and a uniform resource locator to a web site that contains further information about the advertised product/service; and

AD_PERIOD_INFO subtype comprising at least one of a start, an end, and a duration of the advertisement and at least one of a start, an end, and a duration of a next advertisement period.

23. The apparatus of claim 15, wherein the apparatus comprises a mobile phone.