METHOD AND APPARATUS FOR NOTIFICATION-BASED CUSTOMIZED ADVERTISEMENT
First Claim
Patent Images
1. A method, comprising:
- encoding an advertisement according to a target usage environment;
assigning filtering information to the advertisement, said filtering information allowing customized selection of the advertisement;
transmitting a notification message comprising information regarding at least one of scheduled advertisement periods, announcement of availability of the advertisement and trigger of presentation of the advertisement; and
providing access to the advertisement media data.
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Abstract
Systems and methods are provided for realizing fully customized mobile advertisement services based on notifications. Such systems and methods in accordance with various embodiments, allow for full customization of advertisement content, display time, and location. A notification framework may be utilized to transmit and receive notification messages that include information about at least one of a scheduled advertisement period, announcement of the availability of at least one advertisement, and a trigger of presentation associated with the advertisement.
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Citations
23 Claims
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1. A method, comprising:
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encoding an advertisement according to a target usage environment; assigning filtering information to the advertisement, said filtering information allowing customized selection of the advertisement; transmitting a notification message comprising information regarding at least one of scheduled advertisement periods, announcement of availability of the advertisement and trigger of presentation of the advertisement; and providing access to the advertisement media data. - View Dependent Claims (2)
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3. An apparatus, comprising:
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a processor, and memory including computer program code, the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following; encode an advertisement according to a target usage environment; assign filtering information to the advertisement, said filtering information allowing customized selection of the advertisement; and transmit a notification message comprising information regarding at least one of scheduled advertisement periods, announcement of availability of the advertisement and trigger of presentation of the advertisement; and provide access to the advertisement media data. - View Dependent Claims (4, 5, 6, 7, 8)
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9. A method, comprising:
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receiving at a terminal, a notification message regarding at least one advertisement, wherein the notification message comprises information regarding at least one of a scheduled advertisement period, announcement of availability of the at least one advertisement and a trigger of presentation associated with an advertisement; arranging, by the terminal, for presentation of an advertisement selected from said at least one advertisement; and presenting the selected advertisement to a user of the terminal. - View Dependent Claims (10, 11, 12, 13, 14)
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15. An apparatus, comprising:
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a processor, and memory including computer program code, the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following; receive a notification message regarding at least one advertisement, wherein the notification message comprises information regarding at least one of a scheduled advertisement period, announcement of availability of the at least one advertisement and a trigger of presentation associated with an advertisement; arrange for presentation of an advertisement selected from said at least one advertisement; and present the selected advertisement to a user of the terminal. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23)
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Specification