Methods, Systems and Computer Program Products for Tailoring Advertisements to a User Based on Actions Taken Using a Portable Electronic Device

• US 20110014928A1
• Filed: 07/17/2009
• Published: 01/20/2011
• Est. Priority Date: 07/17/2009
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Ruckart, John, Starr, Robert
• Granted Patent: US 8,280,408 B2
• Time in Patent Office: Days
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/60 Subscription-based services using application servers or record carriers, e.g. SIM application toolkits
• CPC Class Codes: H04W 76/10 Connection setup
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

Advertising is tailored based on usage patterns of a portable electronic device are provided including determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.

Claims

1. A method of tailoring advertising based on usage patterns of a portable electronic device, the method comprising:

determining if a portable electronic device has entered an area associated with a local area network (LAN), wherein a link between the portable electronic device is established if it is determined that the portable electronic device has entered the area associated with the LAN;

user services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device, and devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device;

tracking actions and/or behaviors of a user based on use of the portable electronic device; and

displaying and/or playing advertisements on at least one of the controlled devices based on the tracked user actions and/or behaviors.

2. The method of claim 1, wherein displaying and/or playing is preceded by:

storing the tracked actions and/or behaviors of the user; and

analyzing the stored tracked actions and/or behaviors to identify interests of the user.

3. The method of claim 2, wherein analyzing is followed by matching the identified interests to advertisements associated with the identified interests.

4. The method of claim 3, wherein matching is followed by transmitting the matched advertisements to at least one of the controlled devices for display and/or playback at the at least one of the controlled devices.

5. The method of claim 3, wherein displaying and/or playing is followed by:

obtaining the user'"'"'s response to the matched advertisements; and

storing the user'"'"'s response to the matched advertisements with the tracked actions and/or behaviors of the user.

6. The method of claim 5, further comprising:

reanalyzing the stored tracked actions and/or behaviors of the user with the stored user'"'"'s responses to identify refined interests of the user; and

matching the refined interests of the user to advertisements associated with the refined interests of the user, wherein displaying and/or playing comprises displaying and/or playing the advertisements associated with the refined interests of the user.

7. The method of claim 6, further comprising repeatedly reanalyzing and matching to further refine the advertisements displayed and/or played to the user.

8. A system for managing devices using a portable electronic device, the system comprising:

a determination module configured to determine if a portable electronic device has entered an area associated with a local area network (LAN), wherein the LAN is configured to establish a link between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN, and a remote server is configured to communicate with the LAN, wherein services are established between the portable electronic device and the remote server using the established link based on a user profile associated with the portable electronic device, wherein the portable electronic device is configured to control devices associated with the remote server communicatively coupled to the LAN;

a tracking module configured to track actions and/or behaviors of a user based on use of the portable electronic device; and

a display and/or speaker associated with at least one of the controlled devices configured to display and/or play advertisements on at least one of the controlled devices based on the tracked user actions and/or behaviors.

9. The system of claim 8, wherein the tracking module is further configured to:

store the tracked actions and/or behaviors of the user; and

analyze the stored tracked actions and/or behaviors to identify interests of the user.

10. The system of claim 9, wherein the tracking module is further configured to match the identified interests to advertisements associated with the identified interests.

11. The system of claim 10, wherein the tracking module is further configured to transmit the matched advertisements to at least one of the controlled devices for display and/or playback at the at least one of the controlled devices.

12. The system of claim 10, wherein the tracking module is further configured to:

obtain the user'"'"'s response to the matched advertisements; and

store the user'"'"'s response to the matched advertisements with the tracked actions and/or behaviors of the user.

13. The system of claim 12,wherein the tracking module is further configured to:

reanalyze the stored tracked actions and/or behaviors of the user with the stored user'"'"'s responses to identify refined interests of the user; and

match the refined interests of the user to advertisements associated with the refined interests of the user, wherein displaying and/or playing comprises displaying and/or playing the advertisements associated with the refined interests of the user.

14. The system of claim 13, wherein the tracking module is further configured to repeatedly reanalyze and match to further refine the advertisements displayed and/or played to the user.

15. A computer program product for tailoring advertising based on usage patterns of a portable electronic device, the computer program product comprising:

a computer-readable storage medium having computer-readable program code embodied in said medium, said computer-readable program code comprising;

computer readable program code configured to determine if a portable electronic device has entered an area associated with a local area network (LAN), wherein a link between the portable electronic device is established if it is determined that the portable electronic device has entered the area associated with the LAN;

user services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device, and devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device;

computer-readable program code configured to track actions and/or behaviors of a user based on use of the portable electronic device; and

computer readable program code configured to display and/or play advertisements on at least one of the controlled devices based on the tracked user actions and/or behaviors.

16. The computer program product of claim 15, further comprising:

computer readable program code configured to store the tracked actions and/or behaviors of the user; and

computer readable program code configured to analyze the stored tracked actions and/or behaviors to identify interests of the user.

17. The computer program product of claim 16, further comprising computer readable program code configured to match the identified interests to advertisements associated with the identified interests.

18. The computer program product of claim 17, further comprising computer readable program code configured to transmit the matched advertisements to at least one of the controlled devices for display and/or playback at the at least one of the controlled devices.

19. The computer program product of claim 17, further comprising:

computer readable program code configured to obtain the user'"'"'s response to the matched advertisements; and

computer readable program code configured to store the user'"'"'s response to the matched advertisements with the tracked actions and/or behaviors of the user.

20. The computer program product of claim 19, further comprising:

computer readable program code configured to reanalyze the stored tracked actions and/or behaviors of the user with the stored user'"'"'s responses to identify refined interests of the user;

computer readable program code configured to match the refined interests of the user to advertisements associated with the refined interests of the user, wherein displaying and/or playing comprises displaying and/or playing the advertisements associated with the refined interests of the user; and

computer readable program code configured to repeatedly reanalyze and match to further refine the advertisements displayed and/or played to the user.