Managing Sponsored Content Based on Usage History
First Claim
1. A computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile one or more keywords associated therewith, wherein advertising of the sponsored content item relates to one or more keywords, wherein the one or more keywords were derived from a search history associated with user, the method comprising the steps of:
- (a) presenting a keyword to the first sponsor and the second sponsor;
(b) receiving a bid from the first sponsor, wherein the bid includes;
(i) a selection of the keyword; and
(ii) a financial consideration offered for distribution of the sponsored content item of the first sponsor to the users associated with the selected keyword;
(c) receiving a bid from the second sponsor, wherein the bid includes;
(i) a selection of the same keyword as the first sponsor; and
(ii) a financial consideration offered for distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword;
(d) attributing a priority to the distribution of the sponsored content item of the first sponsor over the distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword based upon a determination that the yield of the first sponsored content is greater than the yield of the second sponsored content; and
(e) distributing the respective sponsored content item to the plurality of mobile communication facilities whose respective users are identified by the selected keyword.
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Accused Products
Abstract
Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.
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Citations
18 Claims
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1. A computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile one or more keywords associated therewith, wherein advertising of the sponsored content item relates to one or more keywords, wherein the one or more keywords were derived from a search history associated with user, the method comprising the steps of:
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(a) presenting a keyword to the first sponsor and the second sponsor; (b) receiving a bid from the first sponsor, wherein the bid includes; (i) a selection of the keyword; and (ii) a financial consideration offered for distribution of the sponsored content item of the first sponsor to the users associated with the selected keyword; (c) receiving a bid from the second sponsor, wherein the bid includes; (i) a selection of the same keyword as the first sponsor; and (ii) a financial consideration offered for distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword; (d) attributing a priority to the distribution of the sponsored content item of the first sponsor over the distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword based upon a determination that the yield of the first sponsored content is greater than the yield of the second sponsored content; and (e) distributing the respective sponsored content item to the plurality of mobile communication facilities whose respective users are identified by the selected keyword. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile one or more keywords associated therewith, wherein advertising of the sponsored content item relates to one or more keywords, wherein the one or more keywords were derived from a search history associated with user, wherein the system is configured to:
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(a) present a keyword to the first sponsor and the second sponsor; (b) receive a bid from the first sponsor, wherein the bid includes; (i) a selection of the keyword; and (ii) a financial consideration offered for distribution of the sponsored content item of the first sponsor to the users associated with the selected keyword; (c) receive a bid from the second sponsor, wherein the bid includes; (i) a selection of the same keyword as the first sponsor; and (ii) a financial consideration offered for distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword; (d) attribute a priority to the distribution of the sponsored content item of the first sponsor over the distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword based upon a determination that the yield of the first sponsored content is greater than the yield of the second sponsored content; and (e) distribute the respective sponsored content item to the plurality of mobile communication facilities whose respective users are identified by the selected keyword.
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Specification