PROVIDING ADVERTISEMENTS FROM RELATED SEARCH QUERIES
First Claim
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1. A computer-implemented method, comprising:
- receiving in a computer system a first search query;
receiving in the computer system related search queries, each related search query being related to the first search query;
for each related search query, identifying by the computer system advertisements responsive to the related search query; and
providing a subset of the advertisements identified from the related search queries and providing the related search queries for presentation in a first search results page with first search results responsive to the first search query on a client device, wherein selection of a related search query from the first search results page causes a second search results page with second search results responsive to the selected related search query to be requested by the client device.
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Abstract
Methods, systems and apparatus for identifying advertisements previously presented when processing related search queries related to a submitted search query, and providing the advertisements identified from the related search queries for presentation on a search results page for the submitted search query.
37 Citations
22 Claims
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1. A computer-implemented method, comprising:
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receiving in a computer system a first search query; receiving in the computer system related search queries, each related search query being related to the first search query; for each related search query, identifying by the computer system advertisements responsive to the related search query; and providing a subset of the advertisements identified from the related search queries and providing the related search queries for presentation in a first search results page with first search results responsive to the first search query on a client device, wherein selection of a related search query from the first search results page causes a second search results page with second search results responsive to the selected related search query to be requested by the client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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a search query identification subsystem comprising one or more processors configured to; receive a first search query; receive related search queries, each related search query being related to the first search query; and an advertisement selection subsystem comprising one or more processors configured to; for each related search query, identify advertisements responsive to the related search query; and provide a subset of the advertisements identified from the related search queries and provide the related search queries for presentation in a first search results page with first search results responsive to the first search query on a client device, wherein selection of a related search query from the first search results page causes a second search results page with second search results responsive to the selected related search query to be requested by the client device. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A computer readable medium encoded with a computer program comprising instructions that when executed operate to cause a computer to perform operations:
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receive in a computer system a first search query; receive in the computer system related search queries, each related search query being related to the first search query; identify by the computer system advertisements responsive to the first search query; for each related search query, identify by the computer system advertisements responsive to the related search query; provide the advertisements identified from the first search query for presentation in a first search results page with first search results responsive to the first search query on a client device; and provide a subset of the advertisements identified from the related search queries and provide the related search queries for presentation in the first search results page, wherein selection of a related search query from the first search results page causes a second search results page with second search results responsive to the selected related search query to be requested by the client device.
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Specification