SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES WITH INTERACTIVE DIGITAL SIGNAGE NETWORKS THROUGH MOBILE DEVICE ACCESS

• US 20110016006A1
• Filed: 09/23/2010
• Published: 01/20/2011
• Est. Priority Date: 08/06/2003
• Status: Abandoned Application

• Current Assignee: DS-IQ Incorporated
• Original Assignee: DS-IQ Incorporated
• Inventors: Opdycke, Thomas C.
• Application Number:
  US12/889,004
• Publication Number:
  US 20110016006A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/4415 using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning cryptography using biological data H04L9/3231; authentication in networks using biometric H04L63/0861
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Claims

1. A digital signage network system comprising:

a plurality of display devices;

a plurality of computing devices, each computing device connected to one or more of the plurality of display devices and providing content to the one or more display devices; and

at least one wireless access point in proximity to at least one display device of the plurality of display devices and connected to the computing device connected to the at least one display device, the wireless access point providing content additional and related to the content of the at least one display device to a personal mobile device communicating with the at least one wireless access point.

2. The digital signage network system of claim 1 wherein the at least one wireless access point has transmission and reception capability.

3. The digital signage network system of claim 2 wherein the content of the one or more display devices responds to a communication from the personal mobile device and through the wireless access point.

4. The digital signage network system of claim 3 wherein the content of the one or more display devices and the content on the personal mobile device operate cooperatively.

5. The digital signage network of claim 4 wherein the content of the one or more display devices and the content of the personal mobile device are coordinated in a game.

6. The digital signage network of claim 4 wherein the content of the one or more display devices and the content of the personal mobile device are coordinated for audience polling.

7. The digital signage network system of claim 1 wherein the at least one wireless access point has broadcast capability only.

8. The digital signage network system of claim 1 wherein the wireless access point is further connected to the Internet and the wireless access point provides content to the personal mobile device from an Internet server.

9. The digital signage network of claim 8 wherein the content provided to the personal mobile device comprises information for the remote sale and purchase of products or services.

10. The digital signage network of claim 8 wherein the wireless access point provides the personal media device a URL pointer to content accessed over the Internet.

11. The digital signage network of claim 8 wherein the content provided to the personal mobile device comprises information supplementing content on the display device.

12. The digital signage network of claim 1 wherein the wireless access point provides content to the personal mobile device from the computing device connected to the at least one display device.

13. The digital signage network system of claim 12 wherein the wireless access point provides the personal media device one or more web pages cached on the computing device.

14. The digital signage network of claim 12 wherein the wireless account point is further connected to the Internet and the wireless access point also provides the personal media device a URL pointer to content accessed over the Internet.

15. The digital signage network of claim 1 wherein the wireless access point provides the personal media device information supplementing the content on the display device.

16. The digital signage network system of claim 1 wherein the wireless access point provides the personal media device commerce information for the sale and purchase of products or services remotely.

17. The digital signage network of claim 1 wherein the at least one display device comprises a roadside display device and a plurality of wireless access points are connected to the computing device connected to the at least one display device and located roadside in proximity to the at least one display device, each of the wireless access points providing content additional and related to the content of the at least one display device to the personal mobile device communicating with the wireless access point.

18. A method of operating a digital signage system having a plurality of display devices, comprising:

supplying content to each of the plurality of display devices;

providing at least one wireless access point in proximity to one of the plurality of display devices; and

supplying content additional and related to the content of the one display device in proximity to the at least one wireless access point to a personal mobile device communicating with the at least one wireless access point.

19. The method of claim 18 wherein the display devices content supplying step comprises:

changing the content of the one display device in response to a communication from the personal mobile device to the wireless access point.

20. The method of claim 19 wherein the display devices content supplying and additional contents supplying steps comprise:

coordinating the content of the one display device and the content of the personal mobile device.

21. The method of claim 20 wherein the contents of the one display device and of the personal mobile device are coordinated for a game through the one or more display devices and personal mobile device.

22. The method of claim 20 wherein the contents of the one display device and of the personal mobile device are coordinated for audience polling through the one or more display devices and personal mobile device.

23. The method of claim 18 further comprising:

providing a connection for the wireless access point to the Internet;

and the additional content supplying step comprises;

supplying content to the personal mobile device from an Internet server.

24. The method of claim 23 wherein the additional content supplying step comprises supplying information for the remote sale and purchase of products or services.

25. The method of claim 23 wherein the additional content supplying step comprises:

supplying the personal media device a URL pointer to content accessed over the Internet.

26. The method of claim 25 wherein the at least one wireless access point providing step comprises:

providing a plurality of wireless access points, each of the plurality of wireless access points in proximity with the one display device,

and wherein the personal media device supplying step comprises;

supplying the URL pointer through a second wireless access point.

27. The method of claim 26 wherein the one display device comprises a roadside display device, and the wireless access point providing step comprises:

providing the plurality of wireless access points roadside in proximity to the one display device.

28. The method of claim 23 wherein the additional content supplying step comprises:

supplying the personal media device information supplementing the contents on the display device.

29. The method of claim 18 wherein the additional content supplying step comprises:

supplying the personal media device content from a computing device connected to the one display device in proximity to the at least one wireless access point.

30. The method of claim 29 wherein the additional content supplying step comprises:

supplying one or more web pages cached on the computing device connected to the one display device in proximity to the at least one wireless access point.

31. The method of claim 30 further comprising:

providing a connection for the wireless access point to the Internet;

and wherein the additional content supplying step also comprises;

supplying a URL to the personal media device.

32. The method of claim 18 wherein the additional content supplying step comprises:

supplying the personal media device information supplementing the contents on the one display device.

33. The method of claim 18 wherein the additional content supplying step comprises:

supplying the personal media device commerce information for the remote sale and purchase of products or services.

34. The method of claim 18 further comprising:

broadcasting to the personal mobile device the presence of the at least one wireless access point and a notification of the availability of more information through the at least one wireless access point.

35. The method of claim 18 wherein the display devices content supplying and additional contents supplying steps comprise:

responding to the personal mobile device communicating with the at least wireless access point alternatively by changing the content of the one display device, or by keeping the content of the one display device the same and changing the content to the personal mobile device only.

36. The method of claim 35 wherein the personal mobile device responding step comprises:

coordinating the content of the one display device and the content of the personal mobile device.

37. The method of claim 36 wherein the contents of the one display device and of the personal mobile device are coordinated for a game through the one or more display devices and personal mobile device.

38. The method of claim 36 wherein the contents of the one display device and of the personal mobile device are coordinated for audience polling through the one or more display devices and personal mobile device.

39. The method of claim 35 further comprising:

providing a connection for the wireless access point to the Internet;

and wherein the personal mobile device responding step comprises;

supplying content to the personal mobile device from an Internet server.

40. The method of claim 39 wherein the personal mobile device supplying content step comprises supplying information for the remote sale and purchase of products or services.

41. The method of claim 39 wherein the personal mobile device supplying content step comprises:

supplying the personal media device a URL pointer to content accessed over the Internet.

42. A computer program product stored on a computing device, the computing device being one of a plurality of computing devices comprising a digital signage network, the computing device connected to a display device and to a wireless access point, the computer program product comprising a computer-readable medium containing computer executable code that performs the steps of:

supplying content to the connected display device; and

supplying content additional and related to the content of the connected display device to a personal mobile device communicating with the wireless access point.

43. The computer program product of claim 42 wherein the display device content supplying step comprises:

changing the content of the display device in response to a communication from the personal mobile device to the wireless access point.

44. The computer program product of claim 43 wherein the display device content supplying and additional contents supplying steps comprise:

coordinating the content of the connected display device and the content of the personal mobile device.

45. The computer program product of claim 44 wherein the contents of the display device and of the personal mobile device are coordinated for a game through the display device and personal mobile device.

46. The computer program product of claim 42 wherein the display device content supplying step comprises:

providing a connection for the wireless access point to the Internet;

and the additional content supplying step comprises;

supplying content to the personal mobile device from an Internet server.

47. The method of claim 46 wherein the additional content supplying step comprises:

supplying information for the remote sale and purchase of products or services.

48. The computer program product of claim 46 wherein the additional content supplying step comprises:

supplying to the personal media device a URL pointer to content accessed over the Internet.

49. The computer program product of claim 42 wherein the additional content supplying step comprises:

supplying the personal media device content from a computing device connected to the connected display device.

50. The computer program product of claim 49 wherein the additional content supplying step comprises:

supplying one or more web pages cached on the computing device to the connected display device.

51. The computer program product of claim 42 further comprising the step of:

broadcasting to the personal mobile device the presence of the at least one wireless access point and a notification of the availability of more information through the at least one wireless access point.