SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES
First Claim
Patent Images
1. A method in a computing system for deploying content to digital signage networks comprising:
- receiving from a user a marketing campaign goal;
receiving from a user at least one independent variable which is to be tested to determine the effect of varying the value of the at least one independent variable on reaching the marketing campaign goal;
generating with one more computer processors a plurality of playlists in a testing matrix designed to maximize a learning opportunity to achieve the marketing campaign goal, wherein the testing matrix systematically varies the value of the at least one independent variable in the plurality of playlists in order to assess the effect of the at least one independent variable on reaching the marketing campaign goal; and
provisioning the plurality of playlists to a digital signage network.
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Abstract
A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.
48 Citations
48 Claims
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1. A method in a computing system for deploying content to digital signage networks comprising:
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receiving from a user a marketing campaign goal; receiving from a user at least one independent variable which is to be tested to determine the effect of varying the value of the at least one independent variable on reaching the marketing campaign goal; generating with one more computer processors a plurality of playlists in a testing matrix designed to maximize a learning opportunity to achieve the marketing campaign goal, wherein the testing matrix systematically varies the value of the at least one independent variable in the plurality of playlists in order to assess the effect of the at least one independent variable on reaching the marketing campaign goal; and provisioning the plurality of playlists to a digital signage network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A method in a computing system of creating playlists of marketing content to present on display devices and maximize sales of one or more items, the computer-implemented method comprising:
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receiving a specification of one or more items and one or more pieces of marketing content associated with the one or more items; generating a plurality of playlists, each of the plurality of playlists being comprised of a plurality of content pieces and information to cause the plurality of content pieces to be presented on a display device, the plurality of playlists containing one or more pieces of marketing content associated with the one or more items and differing from one another in a manner that allows shopper response to be measured to the marketing content and an analysis to be performed to generate improved playlists to maximize sales of the one or more items; generating a testing plan which specifies the distribution of the plurality of playlists within a digital signage network comprised of a plurality of display devices that are located in physical stores; and provisioning the plurality of playlists in accordance with the testing plan to the digital signage network, each playlist causing the corresponding plurality of content pieces associated with that playlist to be presented to shoppers on the corresponding display device; wherein one or more computer processors execute the steps above to implement the method. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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Specification