SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES WITH AUDIENCE IDENTIFICATION

• US 20110016480A1
• Filed: 09/23/2010
• Published: 01/20/2011
• Est. Priority Date: 08/06/2003
• Status: Abandoned Application

• Current Assignee: DS-IQ Incorporated
• Original Assignee: DS-IQ Incorporated
• Inventors: Opdycke, Thomas C.
• Application Number:
  US12/889,037
• Publication Number:
  US 20110016480A1
• Time in Patent Office: Days
• US Class Current: 725/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/45 for identifying users
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/4415 using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning cryptography using biological data H04L9/3231; authentication in networks using biometric H04L63/0861
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.

Claims

1. A digital signage network system comprising:

a plurality of display devices;

an audience data gathering system in proximity to at least one of the plurality of display devices, the audience data gathering system identifying an audience in the proximity of the one of the plurality of display devices; and

a plurality of computing devices each connected to one of the plurality of display devices and one also connected to the audience data gathering system, the one computing device selecting programming content appropriate for an identified audience for the at least one of the plurality of display devices in response to the audience data gathering system.

2. The digital signage network system of claim 1 wherein the audience data gathering system comprises at least one personal card reader.

3. The digital signage network system of claim 2 wherein the at least personal card reader comprises a reader of personal card group comprising credit, debit and loyalty cards.

4. The digital signage network system of claim 1 wherein the audience data gathering system comprises at least one biometric identification device identifying a person by biometric characteristics.

5. The digital signage network system of claim 1 wherein the audience data gathering system comprises at least one image recognition device identifying a person'"'"'s demographics.

6. The digital signage network system of claim 1 wherein the audience data gathering system comprises at least one password identification device receiving a password from a person and identifying the person through the received password.

7. The digital signage network system of claim 1 wherein the audience data gathering system comprises at least one camera and at least one observer identifying audience demographics from images of the at least one camera.

8. The digital signage network system of claim 1 wherein the programming content comprises playlists.

9. The digital signage network of claim 8 wherein the one computing device selecting playlists according to a set of rules.

10. An audience identification system in a digital signage network system, the audience identification system comprising:

at least one display device;

an audience data gathering system in proximity to the at least one display device, the audience data gathering system identifying an audience in the proximity of the at least one display device; and

a computing device connected to the at least one display device and to the audience data gathering system, the computing device selecting programming content appropriate for an identified audience for the at least one display device in response to the audience data gathering system.

11. The audience identification system of claim 10 wherein the audience data gathering system comprises at least one personal card reader.

12. The audience identification system of claim 11 wherein the at least personal card reader comprises a reader of personal card group comprising credit, debit and loyalty cards.

13. The audience identification system of claim 10 wherein the audience data gathering system comprises at least one biometric identification device identifying a person by biometric characteristics.

14. The audience identification system claim 10 wherein the audience data gathering system comprises at least one image recognition device identifying a person'"'"'s demographics.

15. The audience identification system of claim 10 wherein the audience data gathering system comprises at least one password identification device receiving a password from a person and identifying the person through the received password.

16. The audience identification system of claim 10 wherein the audience data gathering system comprises at least one camera and at least one observer identifying audience demographics from images of the at least one camera.

17. The audience identification system of claim 10 wherein the programming content comprises playlists.

18. The audience identification system of claim 17 wherein the computing device selecting playlists according to a set of rules.

19. A method of operating a digital signage network system having a plurality of display devices, the method comprising:

identifying an audience in the proximity of at least one of the plurality of display devices through an audience data gathering system; and

selecting programming content for the at least one of the plurality of display devices responsive to the audience identified by audience data gathering system.

20. The method of claim 19 wherein the audience data gathering system comprises at least one personal card reader, and the audience identifying step comprising scanning a personal card to identify a person.

21. The method of claim 20 wherein the at least personal card reader comprises a reader of personal card group comprising credit, debit and loyalty cards.

22. The method of claim 19 wherein the audience data gathering system comprises at least one biometric identification device and the audience identifying step comprises identifying a person by biometric characteristics.

23. The method of claim 19 wherein the audience data gathering system comprises at least one image recognition device and the audience identifying step comprises identifying a person'"'"'s demographics.

24. The method of claim 19 wherein the audience data gathering system comprises at least one password identification device and the audience identifying step comprises receiving a password from a person and identifying the person through the received password.

25. The method of claim 19 wherein the audience data gathering system comprises at least one camera and at least one observer and the audience identifying step comprises identifying audience demographics from images of the at least one camera.

26. The method of claim 19 wherein the programming content selecting step comprises selecting at least one playlist for the at least one of the plurality of display devices.

27. The method of claim 26 wherein the programming content selecting step comprises mapping the audience to a set of rules which control the selection of the at least one playlist for the at least one of the plurality of display devices.