METHODS AND APPARATUS FOR EVALUATING AN AUDIENCE IN A CONTENT-BASED NETWORK
First Claim
1. Content management apparatus for use within a content-based network, the apparatus comprising:
- an advertising subsystem having an advertising content store, said advertising subsystem being configured to identify at least one advertising placement opportunity in delivered content;
a data collection subsystem;
a processing subsystem in data communication with said collection subsystem; and
a data storage subsystem in data communication with said processing subsystem;
wherein said data collection subsystem is configured to gather user-related data, and said processing subsystem is configured to process said user-related data and generate an advertising product based at least in part on said processed user-related data and said at least one placement opportunity.
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Abstract
Methods and apparatus for identifying, creating and distributing audience qualities and other information to an advertisement management system and/or an advertisement decision maker. In one embodiment, the methods and apparatus of the invention provide a technique for classifying data collected about an audience, and creating and grouping qualifiers to those classifications. The invention further includes methods and apparatus for managing an advertising inventory via a management system. The inventory is defined in one variant by predicted or known secondary content insertion opportunities, and a particular audience of the primary content associated with the insertion opportunity. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account.
318 Citations
28 Claims
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1. Content management apparatus for use within a content-based network, the apparatus comprising:
- an advertising subsystem having an advertising content store, said advertising subsystem being configured to identify at least one advertising placement opportunity in delivered content;
a data collection subsystem; a processing subsystem in data communication with said collection subsystem; and a data storage subsystem in data communication with said processing subsystem; wherein said data collection subsystem is configured to gather user-related data, and said processing subsystem is configured to process said user-related data and generate an advertising product based at least in part on said processed user-related data and said at least one placement opportunity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
- an advertising subsystem having an advertising content store, said advertising subsystem being configured to identify at least one advertising placement opportunity in delivered content;
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9. A method of generating an inventory element in a content-based network, said method comprising:
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determining an opportunity for placement of at least one of a plurality of advertisements in a content stream; determining one or more qualities of an audience of said opportunity for placement; and generating an inventory element comprising a synthesis of said one or more qualities of said audience and said opportunity for placement. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. Computer readable apparatus comprising media adapted to contain a computer program having a plurality of instructions, which, when executed:
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determine one or more opportunities for insertion of one or more of a plurality of available advertisements; access data regarding a plurality of users; and generate an output comprising an inventory of individual ones of said one or more opportunities for insertion having a plurality of users associated therewith sharing one or more characteristics with at least one of said plurality of available advertisements. - View Dependent Claims (17, 18, 19, 20)
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21. A method of doing business in a content-based network, comprising:
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determining one or more opportunities for placement of secondary content, said placement opportunities each comprising an audience; collecting data regarding said audience of each of said placement opportunities, said data comprising one or more characteristics; and charging a secondary content source a premium to receive said collected data regarding said audience of each of said placement opportunities. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. A method of generating advertising revenue, comprising:
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obtaining first data regarding the activity of a plurality of users of a content delivery network; obtaining second data regarding at least one advertising placement opportunity; qualifying said users with respect to a qualification metric based at least in part on said first data; generating a product describing said placement opportunity and at least one qualification of said users; and allowing one or more advertisers to purchase said product for consideration.
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Specification