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SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES

  • US 20110016483A1
  • Filed: 09/23/2010
  • Published: 01/20/2011
  • Est. Priority Date: 08/06/2003
  • Status: Abandoned Application
First Claim
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1. A computer-readable medium whose contents cause a computing system to deploy content to digital signage networks by:

  • receiving from a user a marketing object, the marketing object comprised of a goal and at least one independent variable suitable for generating a testing plan;

    generating two or more playlists and an association between the two or more playlists and one or more displays in a digital signage network, wherein the two or more playlists and the association between the two or more playlists and the one or more displays comprises the testing plan, the testing plan designed to assess the effect of the at least one independent variable on reaching the goal; and

    provisioning the two or more playlist˜

    to the digital signage network.

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