SYSTEM AND METHOD FOR DELIVERING AND OPTIMIZING MEDIA PROGRAMMING IN PUBLIC SPACES
First Claim
1. A computer-readable medium whose contents cause a computing system to deploy content to digital signage networks by:
- receiving from a user a marketing object, the marketing object comprised of a goal and at least one independent variable suitable for generating a testing plan;
generating two or more playlists and an association between the two or more playlists and one or more displays in a digital signage network, wherein the two or more playlists and the association between the two or more playlists and the one or more displays comprises the testing plan, the testing plan designed to assess the effect of the at least one independent variable on reaching the goal; and
provisioning the two or more playlist˜
to the digital signage network.
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Abstract
A system and corresponding methods for automating the execution, measurement, and optimization of in-store promotional digital media campaigns are provided. In one embodiment, a method in a computing system for deploying content to digital signage networks includes receiving from a user a marketing campaign goal and at least one optimization constraint suitable for generating a playlist. The method also includes generating a playlist designed to maximize a learning opportunity to achieve the marketing campaign goal. The method further includes provisioning the playlist to a point of presence on the digital signage network.
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Citations
31 Claims
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1. A computer-readable medium whose contents cause a computing system to deploy content to digital signage networks by:
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receiving from a user a marketing object, the marketing object comprised of a goal and at least one independent variable suitable for generating a testing plan; generating two or more playlists and an association between the two or more playlists and one or more displays in a digital signage network, wherein the two or more playlists and the association between the two or more playlists and the one or more displays comprises the testing plan, the testing plan designed to assess the effect of the at least one independent variable on reaching the goal; and provisioning the two or more playlist˜
to the digital signage network. - View Dependent Claims (2)
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3. A method in a computing system for generating playlists of marketing content to present on media devices in physical stores and achieve a marketing campaign goal, the computer-implemented method comprising:
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receiving a marketing campaign goal, the marketing campaign goal associated with one or more products and pieces of marketing content related to the one or more products; receiving an indication of one or more independent variables selected from the group consisting of temporal characteristics, locale characteristics, and demographic characteristics; generating a testing matrix comprising; a plurality of playlists, each of the playlists specifying one or more pieces of marketing content related to the one or more products to be presented on a media device, the plurality of playlists differing from one another by one or more variations of value of the indicated independent variables, wherein the testing matrix enables a measurement of an independent variable'"'"'s effect on reaching the marketing campaign goal; and an association between a subset of the plurality of playlists and one or more media devices in a digital signage network; and provisioning the plurality of playlists in accordance with the testing matrix to the digital signage network, each playlist causing the marketing content associated with that playlist to be presented to an audience on one or more media devices; wherein one or more computer processors execute the steps above to implement the method. - View Dependent Claims (4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification