System and Method for Granting Promotional Rewards to Credit Account Holders

• US 20110022448A1
• Filed: 09/01/2010
• Published: 01/27/2011
• Est. Priority Date: 10/11/2002
• Status: Active Grant

• Current Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Original Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Inventors: Glavin, Eugene M., Bressler, Beth L., Hooper, Lynn, Strock, Bradley R.
• Granted Patent: US 9,990,642 B2
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0213 Consumer transaction fees
• CPC Class Codes: G06Q 30/0216 Investment accounts
• CPC Class Codes: G06Q 30/0231 Awarding of a frequent usage incentive independent of the monetary value of a good or service purchased, or distance travelled
• CPC Class Codes: G06Q 30/0232 Frequent usage rewards other than merchandise, cash or travel
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A system and method for providing promotional rewards is provided. First, a promotional reward is communicated to a customer. The promotional reward offer comprises a promotional reward associated with one or more promotional reward-earning behaviors and a promotional time frame. The offer may specify a customer population, and the customer may be enrolled in the promotional reward program if the customer is determined to be in the population. The customer is credited a promotional reward if the customer accomplishes the promotional reward-earning behavior(s) within the promotional time frame. The customer may also be enrolled in a base reward program. The promotional rewards and base rewards may be accumulated in a customer account. A system for implementing a promotional rewards program is also provided.

Claims

1-36. -36. (canceled)

37. A method for identifying and offering reward programs, comprising:

determining, by at least one computer processor, at least one reward program associated with a customer;

determining, by the at least one computer processor, a second reward program to offer the customer;

offering the customer the opportunity to enroll in the second reward program; and

converting rewards associated with the at least one reward program to rewards associated with the second reward program.

38. The method of claim 37 wherein the rewards comprise redeemable points.

39. The method of claim 37 wherein the rewards comprise cash value.

40. The method of claim 37 wherein the rewards are issuer-specific or sponsor-specific.

41. The method of claim 37 wherein the at least one second reward program is based on the at least one rewards program, demographics, or account enrollment.

42. The method of claim 37 wherein determining at least one rewards program associated with the customer comprises receiving account information associated with the at least one reward program from the customer.

43. The method of claim 37 wherein the customer'"'"'s at least one rewards program is associated with a financial account

44. The method of claim 43 wherein the customer account is associated with a financial institution.

45. The method of claim 37, wherein the customer remains enrolled in the at least one reward program once enrolled in the second reward program.

46. The method of claim 37, wherein the customer switches from the at least one reward program to the second reward program.

47. The method of claim 37, wherein the second reward program comprises a plurality of reward programs.

48. A system for identifying and offering reward programs, comprising:

at least one server, comprising at least one computer processor, communicatively coupled to a network;

the at least one server configured to;

determine at least one reward program associated with a customer;

determine a second reward program to offer the customer;

offer the customer the opportunity to enroll in the at least one second reward program; and

convert rewards associated with the at least one reward program to rewards associated with the second reward program.

49. The system of claim 48 wherein the rewards comprise redeemable points.

50. The system of claim 48 wherein the rewards comprise cash value.

51. The system of claim 48 wherein the rewards are issuer-specific or sponsor-specific.

52. The system of claim 51 wherein the issuer-specific or sponsor-specific exchange entity comprises any redeemable value.

53. The system of claim 48 wherein determining at least one reward program associated with the customer comprises receiving account information associated with the at least one reward program from the customer.

54. The system of claim 48 wherein the customer'"'"'s at least one reward program is associated with a financial account

55. The system of claim 54 wherein the financial account is associated with a financial institution.

56. The system of claim 48 wherein the at least one second reward program is based on the at least one rewards program, demographics, or account enrollment.

57. The system of claim 48, wherein the customer remains enrolled in the at least one reward program once enrolled in the second reward program.

58. The system of claim 48, wherein the customer switches from the at least one reward program to the second reward program.

59. The system of claim 48, wherein the second reward program comprises a plurality of reward programs.

60. A system for identifying and offering reward programs, comprising:

at least one server, comprising at least one computer processor, communicatively coupled to a network;

the server configured to;

store and administer particulars of a plurality of reward programs including at least one reward program associated with at least one customer;

store and administer particulars of a plurality of customers including the at least one customer, wherein the at least one customer is associated with the at least one reward program;

track, store, and administer particulars of the at least one customer'"'"'s transaction history or reward program history with the at least one reward program;

determine a second reward program; and

offer the customer an opportunity to enroll in the second reward program;

convert or credit rewards associated with the at least one rewards program to rewards associated with the second reward program wherein the conversion is based on a conversion rate stored and maintained by a conversion rate module.