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EXPLICIT ONLINE ADVERTISING EXPOSURE TERMS

  • US 20110022460A1
  • Filed: 07/22/2009
  • Published: 01/27/2011
  • Est. Priority Date: 07/22/2009
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • using one or more computers, providing one or more interfaces allowing, in relation to an advertising agreement or a proposed advertising agreement, specification of any of a set of advertisement exposure related requirements, the set of requirements relating to serving of a set of one or more advertisements during a specified period of time to a set of users, the set of requirements comprising;

    a minimum number of users to be exposed to an advertisement of the set of one or more advertisements during the specified period of time;

    a minimum number of exposures to an advertisement of the set of one or more advertisements during the period of time, per user that is exposed at least once to an advertisement of the set of one or more advertisements during the period of time;

    a maximum number of exposures to an advertisement of the set of one or more advertisements during the period of time, per user that is exposed at least once to an advertisement of the set of one or more advertisements during the period of time; and

    an average amount of exposures to an advertisement of the set of one or more advertisements during the period of time, per user that is exposed at least once to an advertisement of the set of one or more advertisements during the period of time, wherein the average amount is specified as an average number of exposures or as an average number of exposures that falls within a specified numerical range;

    using one or more computers, obtaining and storing a first set of information specifying one or more of the set requirements;

    using one or more computers, allocating advertisement serving opportunities to allow satisfaction of the specified one or more requirements; and

    using one or more computers, facilitating serving of advertisements to satisfy the specified one or more requirements.

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